Kova
Commerce
Christmas list (Gardener, Cricketer, Reading Mouse): which opening line sells a gift for a specific person
Paused mid-testAd copy · writing structureThe ads are paused with £141 spent. Nothing has been called.
What we think
Same message written five ways on the new UGC videos. Across the seven UGC sets the same structures repeat, so the reads stack into one answer: which opening Sew Heart Felt copy should lead with.
What is different between the versions
The opening structure of the primary text only. Same videos, link and audience within the set.
When we call it
£35.00 spent on each version, or 28 days, whichever comes first. Not before.
Progress to a verdict
Over time
Cost per purchase, running total
Each day's line is the whole test so far, so it settles as the numbers grow
Character introductionShort copyTestimonial firstSpecific person firstScene setting
Spend per day
Shows whether every version is getting its share
Character introductionShort copyTestimonial firstSpecific person firstScene setting
Purchases, running total
The count behind the cost per purchase
Character introductionShort copyTestimonial firstSpecific person firstScene setting
Click-through rate, running total
The earliest signal: does the ad earn the click
Character introductionShort copyTestimonial firstSpecific person firstScene setting
Versions
| Version | Spent | Link clicks | CTR | Purchases | Cost per purchase | Purchases per click | ROAS |
|---|---|---|---|---|---|---|---|
| Character introduction | £28.72 | 58 | 1.87% | 1 | £28.72 | 1.72% | 0.77x |
| Short copy | £14.02 | 26 | 1.98% | 0 | – | 0.00% | 0.00x |
| Testimonial first | £27.81 | 43 | 1.74% | 0 | – | 0.00% | 0.00x |
| Specific person first | £7.27 | 6 | 0.94% | 0 | – | 0.00% | 0.00x |
| Scene setting | £62.75 | 132 | 2.58% | 2 | £31.38 | 1.52% | 0.86x |
Day-by-day figures
| Day | Character introduction spend · clicks · purchases | Short copy spend · clicks · purchases | Testimonial first spend · clicks · purchases | Specific person first spend · clicks · purchases | Scene setting spend · clicks · purchases |
|---|---|---|---|---|---|
| 14 Oct | £0.63 · 1 · 0 | £2.25 · 3 · 0 | £2.65 · 2 · 0 | £1.38 · 1 · 0 | £0.71 · 1 · 0 |
| 15 Oct | £0.47 · 1 · 0 | £4.92 · 9 · 0 | £6.61 · 13 · 0 | £0.41 · 0 · 0 | £5.41 · 23 · 0 |
| 16 Oct | £4.51 · 11 · 0 | £0.45 · 3 · 0 | £3.41 · 2 · 0 | £0.73 · 0 · 0 | £6.82 · 16 · 2 |
| 17 Oct | £3.62 · 7 · 0 | £0.25 · 1 · 0 | £1.99 · 1 · 0 | £0.44 · 0 · 0 | £4.07 · 15 · 0 |
| 18 Oct | £7.62 · 16 · 0 | £0.43 · 0 · 0 | £3.87 · 10 · 0 | £1.27 · 1 · 0 | £13.32 · 24 · 0 |
| 19 Oct | £5.86 · 17 · 1 | £1.68 · 3 · 0 | £5.03 · 5 · 0 | £0.79 · 2 · 0 | £15.38 · 24 · 0 |
| 20 Oct | £3.37 · 1 · 0 | £2.00 · 4 · 0 | £2.22 · 6 · 0 | £1.40 · 2 · 0 | £9.08 · 15 · 0 |
| 21 Oct | £2.64 · 4 · 0 | £2.04 · 3 · 0 | £2.03 · 4 · 0 | £0.85 · 0 · 0 | £7.96 · 14 · 0 |
| 22 Oct | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 |
| 23 Oct | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 |
Where it runs
3 ads in 1 campaign. Figures are each ad's total since the test started, across every text it carries. Open an ad to see the copy it runs.
Ad 71Ad set paused
£176 spend4 purchases£43.97 per purchase2.06% CTR
Copy (5 texts, 5 headlines)
Text 1Gardener Mouse for Mum, Cricketer Mouse for your uncle and Reading Mouse for your sister. 🎄
With over 150 Tiny Animals to choose from, there's one for everyone on your Christmas list.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
And they all arrive in their own free little house gift box, ready to go under the tree.
With over 150 Tiny Animals to choose from, there's one for everyone on your Christmas list.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
And they all arrive in their own free little house gift box, ready to go under the tree.
Text 2Stocking fillers sorted! 🎁
A handmade Tiny Animal for everyone on your list, from the gardener to the bookworm.
A handmade Tiny Animal for everyone on your list, from the gardener to the bookworm.
Text 3"Very cute Gardener Mouse. My Dad loves it.
Excellent quality and great delivery." alex B. ⭐⭐⭐⭐⭐
Whatever they love doing, there's a Tiny Animal doing it too: gardening, cricket, reading, knitting and plenty more.
Each one is hand felted from organic wool by our skilled artisans and arrives in its own free little house gift box.
Excellent quality and great delivery." alex B. ⭐⭐⭐⭐⭐
Whatever they love doing, there's a Tiny Animal doing it too: gardening, cricket, reading, knitting and plenty more.
Each one is hand felted from organic wool by our skilled artisans and arrives in its own free little house gift box.
Text 4What to get the uncle who only talks about cricket? 🏏
Cricketer Mouse, bat in hand, might just be the answer.
With over 150 Tiny Animals to choose from, the rest of the list gets easier too.
Each one is hand felted from organic wool by our skilled artisans.
They arrive in their own little house gift box, with no prices inside.
Cricketer Mouse, bat in hand, might just be the answer.
With over 150 Tiny Animals to choose from, the rest of the list gets easier too.
Each one is hand felted from organic wool by our skilled artisans.
They arrive in their own little house gift box, with no prices inside.
Text 5Christmas morning, and mum is unwrapping a little house.
Inside is Gardener Mouse, carrots and fork in hand and ready for the veg patch. 🥕
A small gift that shows you know exactly what she loves, hand felted from organic wool by our skilled artisans.
Find a Tiny Animal for everyone on your list.
Inside is Gardener Mouse, carrots and fork in hand and ready for the veg patch. 🥕
A small gift that shows you know exactly what she loves, hand felted from organic wool by our skilled artisans.
Find a Tiny Animal for everyone on your list.
HeadlinesThe Tiny Animals Collection
One for Everyone on Your List
Free Gift Box Included
A Tiny Animal for Every Hobby
Christmas Pressies, Sorted
One for Everyone on Your List
Free Gift Box Included
A Tiny Animal for Every Hobby
Christmas Pressies, Sorted
Linksewheartfelt.co.uk/collections/christmas-tiny-animals
Open in Ads Manager →
Ad 72Ad set paused
£5.49 spend0 purchases– per purchase1.64% CTR
Copy (5 texts, 5 headlines)
Text 1Gardener Mouse for Mum, Cricketer Mouse for your uncle and Reading Mouse for your sister. 🎄
With over 150 Tiny Animals to choose from, there's one for everyone on your Christmas list.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
And they all arrive in their own free little house gift box, ready to go under the tree.
With over 150 Tiny Animals to choose from, there's one for everyone on your Christmas list.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
And they all arrive in their own free little house gift box, ready to go under the tree.
Text 2Stocking fillers sorted! 🎁
A handmade Tiny Animal for everyone on your list, from the gardener to the bookworm.
A handmade Tiny Animal for everyone on your list, from the gardener to the bookworm.
Text 3"Very cute Gardener Mouse. My Dad loves it.
Excellent quality and great delivery." alex B. ⭐⭐⭐⭐⭐
Whatever they love doing, there's a Tiny Animal doing it too: gardening, cricket, reading, knitting and plenty more.
Each one is hand felted from organic wool by our skilled artisans and arrives in its own free little house gift box.
Excellent quality and great delivery." alex B. ⭐⭐⭐⭐⭐
Whatever they love doing, there's a Tiny Animal doing it too: gardening, cricket, reading, knitting and plenty more.
Each one is hand felted from organic wool by our skilled artisans and arrives in its own free little house gift box.
Text 4What to get the uncle who only talks about cricket? 🏏
Cricketer Mouse, bat in hand, might just be the answer.
With over 150 Tiny Animals to choose from, the rest of the list gets easier too.
Each one is hand felted from organic wool by our skilled artisans.
They arrive in their own little house gift box, with no prices inside.
Cricketer Mouse, bat in hand, might just be the answer.
With over 150 Tiny Animals to choose from, the rest of the list gets easier too.
Each one is hand felted from organic wool by our skilled artisans.
They arrive in their own little house gift box, with no prices inside.
Text 5Christmas morning, and mum is unwrapping a little house.
Inside is Gardener Mouse, carrots and fork in hand and ready for the veg patch. 🥕
A small gift that shows you know exactly what she loves, hand felted from organic wool by our skilled artisans.
Find a Tiny Animal for everyone on your list.
Inside is Gardener Mouse, carrots and fork in hand and ready for the veg patch. 🥕
A small gift that shows you know exactly what she loves, hand felted from organic wool by our skilled artisans.
Find a Tiny Animal for everyone on your list.
HeadlinesThe Tiny Animals Collection
One for Everyone on Your List
Free Gift Box Included
A Tiny Animal for Every Hobby
Christmas Pressies, Sorted
One for Everyone on Your List
Free Gift Box Included
A Tiny Animal for Every Hobby
Christmas Pressies, Sorted
Linksewheartfelt.co.uk/collections/christmas-tiny-animals
Open in Ads Manager →
Ad 70Ad set paused
£0.92 spend0 purchases– per purchase0.00% CTR
Copy (5 texts, 5 headlines)
Text 1Gardener Mouse for Mum, Cricketer Mouse for your uncle and Reading Mouse for your sister. 🎄
With over 150 Tiny Animals to choose from, there's one for everyone on your Christmas list.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
And they all arrive in their own free little house gift box, ready to go under the tree.
With over 150 Tiny Animals to choose from, there's one for everyone on your Christmas list.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
And they all arrive in their own free little house gift box, ready to go under the tree.
Text 2Stocking fillers sorted! 🎁
A handmade Tiny Animal for everyone on your list, from the gardener to the bookworm.
A handmade Tiny Animal for everyone on your list, from the gardener to the bookworm.
Text 3"Very cute Gardener Mouse. My Dad loves it.
Excellent quality and great delivery." alex B. ⭐⭐⭐⭐⭐
Whatever they love doing, there's a Tiny Animal doing it too: gardening, cricket, reading, knitting and plenty more.
Each one is hand felted from organic wool by our skilled artisans and arrives in its own free little house gift box.
Excellent quality and great delivery." alex B. ⭐⭐⭐⭐⭐
Whatever they love doing, there's a Tiny Animal doing it too: gardening, cricket, reading, knitting and plenty more.
Each one is hand felted from organic wool by our skilled artisans and arrives in its own free little house gift box.
Text 4What to get the uncle who only talks about cricket? 🏏
Cricketer Mouse, bat in hand, might just be the answer.
With over 150 Tiny Animals to choose from, the rest of the list gets easier too.
Each one is hand felted from organic wool by our skilled artisans.
They arrive in their own little house gift box, with no prices inside.
Cricketer Mouse, bat in hand, might just be the answer.
With over 150 Tiny Animals to choose from, the rest of the list gets easier too.
Each one is hand felted from organic wool by our skilled artisans.
They arrive in their own little house gift box, with no prices inside.
Text 5Christmas morning, and mum is unwrapping a little house.
Inside is Gardener Mouse, carrots and fork in hand and ready for the veg patch. 🥕
A small gift that shows you know exactly what she loves, hand felted from organic wool by our skilled artisans.
Find a Tiny Animal for everyone on your list.
Inside is Gardener Mouse, carrots and fork in hand and ready for the veg patch. 🥕
A small gift that shows you know exactly what she loves, hand felted from organic wool by our skilled artisans.
Find a Tiny Animal for everyone on your list.
HeadlinesThe Tiny Animals Collection
One for Everyone on Your List
Free Gift Box Included
A Tiny Animal for Every Hobby
Christmas Pressies, Sorted
One for Everyone on Your List
Free Gift Box Included
A Tiny Animal for Every Hobby
Christmas Pressies, Sorted
Linksewheartfelt.co.uk/collections/christmas-tiny-animals
Open in Ads Manager →
How this is read
The 5 texts run as options inside 3 ads (Ad 70, Ad 71, Ad 72). Meta chooses which text each person sees, so the texts never get equal spend, and Reels and Stories show no primary text at all, so text spend adds up to less than the ads' total. Per-text results are a steer, not a verdict: a colder text can look weaker while still doing its job for people who are not ready yet.
Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.