Kova
Commerce
Christmas collection: which opening line sells a Christmas character
Paused mid-testAd copy · writing structureThe ads are paused with £137 spent. Nothing has been called.
What we think
Same message written five ways on the new UGC videos. Across the seven UGC sets the same structures repeat, so the reads stack into one answer: which opening Sew Heart Felt copy should lead with.
What is different between the versions
The opening structure of the primary text only. Same videos, link and audience within the set.
When we call it
£35.00 spent on each version, or 28 days, whichever comes first. Not before.
Progress to a verdict
Over time
Cost per purchase, running total
Each day's line is the whole test so far, so it settles as the numbers grow
Character introductionShort copyTestimonial firstStoryContrast
Spend per day
Shows whether every version is getting its share
Character introductionShort copyTestimonial firstStoryContrast
Purchases, running total
The count behind the cost per purchase
Character introductionShort copyTestimonial firstStoryContrast
Click-through rate, running total
The earliest signal: does the ad earn the click
Character introductionShort copyTestimonial firstStoryContrast
Versions
| Version | Spent | Link clicks | CTR | Purchases | Cost per purchase | Purchases per click | ROAS |
|---|---|---|---|---|---|---|---|
| Character introduction | £50.81 | 107 | 1.82% | 3 | £16.94 | 2.80% | 2.16x |
| Short copy | £9.89 | 14 | 1.36% | 0 | – | 0.00% | 0.00x |
| Testimonial first | £13.66 | 24 | 1.71% | 0 | – | 0.00% | 0.00x |
| Story | £32.18 | 80 | 1.90% | 1 | £32.18 | 1.25% | 1.71x |
| Contrast | £30.67 | 58 | 1.85% | 2 | £15.34 | 3.45% | 1.87x |
Day-by-day figures
| Day | Character introduction spend · clicks · purchases | Short copy spend · clicks · purchases | Testimonial first spend · clicks · purchases | Story spend · clicks · purchases | Contrast spend · clicks · purchases |
|---|---|---|---|---|---|
| 14 Oct | £12.20 · 41 · 2 | £3.96 · 5 · 0 | £3.64 · 8 · 0 | £11.01 · 29 · 0 | £13.51 · 27 · 0 |
| 15 Oct | £21.41 · 40 · 1 | £3.66 · 5 · 0 | £2.54 · 3 · 0 | £10.63 · 28 · 0 | £8.67 · 14 · 1 |
| 16 Oct | £1.86 · 6 · 0 | £0.09 · 0 · 0 | £0.32 · 0 · 0 | £1.22 · 4 · 0 | £0.78 · 2 · 0 |
| 17 Oct | £0.22 · 1 · 0 | £0.04 · 0 · 0 | £0.27 · 1 · 0 | £0.37 · 1 · 1 | £0.32 · 0 · 0 |
| 18 Oct | £4.27 · 3 · 0 | £0.89 · 0 · 0 | £2.17 · 3 · 0 | £2.28 · 2 · 0 | £2.37 · 6 · 0 |
| 19 Oct | £2.47 · 6 · 0 | £0.34 · 1 · 0 | £2.27 · 3 · 0 | £1.52 · 1 · 0 | £2.05 · 3 · 0 |
| 20 Oct | £4.13 · 5 · 0 | £0.59 · 0 · 0 | £1.43 · 3 · 0 | £2.81 · 9 · 0 | £1.56 · 2 · 0 |
| 21 Oct | £4.25 · 5 · 0 | £0.32 · 3 · 0 | £1.02 · 3 · 0 | £2.34 · 6 · 0 | £1.41 · 4 · 1 |
| 22 Oct | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 |
| 23 Oct | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 |
Where it runs
6 ads in 1 campaign. Figures are each ad's total since the test started, across every text it carries. Open an ad to see the copy it runs.
Ad 78Ad set paused
£211 spend6 purchases£35.10 per purchase1.76% CTR
Copy (5 texts, 5 headlines)
Text 1Meet the Christmas Tiny Animals. 🎄
Hunter Fox Holding a Robin, Skiing Mouse, Father Christmas Mouse and the whole Nativity family, all hand felted from organic wool by our skilled artisans.
Start with one this year, add another next Christmas, and watch your little collection grow.
The perfect Christmas display, if you ask us.
Hunter Fox Holding a Robin, Skiing Mouse, Father Christmas Mouse and the whole Nativity family, all hand felted from organic wool by our skilled artisans.
Start with one this year, add another next Christmas, and watch your little collection grow.
The perfect Christmas display, if you ask us.
Text 2Start a Christmas tradition with the festive Tiny Animals! 🎄
One new little character each year, out with the decorations every December.
One new little character each year, out with the decorations every December.
Text 3"Yet another wonderful mouse to add to the collection.
These tiny little animals never fail to hit the spot and make everyone smile" Edgar T. ⭐⭐⭐⭐⭐
There are over 150 Tiny Animals to choose from, with new festive friends and Nativity characters to add to your Christmas tradition every year.
Each one is hand felted from organic wool by our skilled artisans, so your collection is genuinely unique.
These tiny little animals never fail to hit the spot and make everyone smile" Edgar T. ⭐⭐⭐⭐⭐
There are over 150 Tiny Animals to choose from, with new festive friends and Nativity characters to add to your Christmas tradition every year.
Each one is hand felted from organic wool by our skilled artisans, so your collection is genuinely unique.
Text 4Every Christmas gets its own little character. 🎄
The fox and robin from the first year in the new house.
The skiing mouse from the year it actually snowed.
Each one comes back out with the decorations every December, memory attached.
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans.
The fox and robin from the first year in the new house.
The skiing mouse from the year it actually snowed.
Each one comes back out with the decorations every December, memory attached.
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans.
Text 5Christmas decorations you'll actually want to keep. ✨
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans and made to come out year after year.
From Hunter Fox Holding a Robin to the Nativity family, there's always a new festive character to add.
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans and made to come out year after year.
From Hunter Fox Holding a Robin to the Nativity family, there's always a new festive character to add.
HeadlinesStart Your Christmas Tradition
One More Every Christmas
The Tiny Animals Collection
Decorations Worth Keeping
Meet the Christmas Tiny Animals
One More Every Christmas
The Tiny Animals Collection
Decorations Worth Keeping
Meet the Christmas Tiny Animals
Linksewheartfelt.co.uk/collections/christmas-tiny-animals
Open in Ads Manager →
Ad 80Ad set paused
£14.80 spend0 purchases– per purchase2.88% CTR
Copy (5 texts, 5 headlines)
Text 1Meet the Christmas Tiny Animals. 🎄
Hunter Fox Holding a Robin, Skiing Mouse, Father Christmas Mouse and the whole Nativity family, all hand felted from organic wool by our skilled artisans.
Start with one this year, add another next Christmas, and watch your little collection grow.
The perfect Christmas display, if you ask us.
Hunter Fox Holding a Robin, Skiing Mouse, Father Christmas Mouse and the whole Nativity family, all hand felted from organic wool by our skilled artisans.
Start with one this year, add another next Christmas, and watch your little collection grow.
The perfect Christmas display, if you ask us.
Text 2Start a Christmas tradition with the festive Tiny Animals! 🎄
One new little character each year, out with the decorations every December.
One new little character each year, out with the decorations every December.
Text 3"Yet another wonderful mouse to add to the collection.
These tiny little animals never fail to hit the spot and make everyone smile" Edgar T. ⭐⭐⭐⭐⭐
There are over 150 Tiny Animals to choose from, with new festive friends and Nativity characters to add to your Christmas tradition every year.
Each one is hand felted from organic wool by our skilled artisans, so your collection is genuinely unique.
These tiny little animals never fail to hit the spot and make everyone smile" Edgar T. ⭐⭐⭐⭐⭐
There are over 150 Tiny Animals to choose from, with new festive friends and Nativity characters to add to your Christmas tradition every year.
Each one is hand felted from organic wool by our skilled artisans, so your collection is genuinely unique.
Text 4Every Christmas gets its own little character. 🎄
The fox and robin from the first year in the new house.
The skiing mouse from the year it actually snowed.
Each one comes back out with the decorations every December, memory attached.
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans.
The fox and robin from the first year in the new house.
The skiing mouse from the year it actually snowed.
Each one comes back out with the decorations every December, memory attached.
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans.
Text 5Christmas decorations you'll actually want to keep. ✨
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans and made to come out year after year.
From Hunter Fox Holding a Robin to the Nativity family, there's always a new festive character to add.
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans and made to come out year after year.
From Hunter Fox Holding a Robin to the Nativity family, there's always a new festive character to add.
HeadlinesStart Your Christmas Tradition
One More Every Christmas
The Tiny Animals Collection
Decorations Worth Keeping
Meet the Christmas Tiny Animals
One More Every Christmas
The Tiny Animals Collection
Decorations Worth Keeping
Meet the Christmas Tiny Animals
Linksewheartfelt.co.uk/collections/christmas-tiny-animals
Open in Ads Manager →
Ad 76Ad set paused
£8.16 spend1 purchase£8.16 per purchase1.49% CTR
Copy (5 texts, 5 headlines)
Text 1Meet the Christmas Tiny Animals. 🎄
Hunter Fox Holding a Robin, Skiing Mouse, Father Christmas Mouse and the whole Nativity family, all hand felted from organic wool by our skilled artisans.
Start with one this year, add another next Christmas, and watch your little collection grow.
The perfect Christmas display, if you ask us.
Hunter Fox Holding a Robin, Skiing Mouse, Father Christmas Mouse and the whole Nativity family, all hand felted from organic wool by our skilled artisans.
Start with one this year, add another next Christmas, and watch your little collection grow.
The perfect Christmas display, if you ask us.
Text 2Start a Christmas tradition with the festive Tiny Animals! 🎄
One new little character each year, out with the decorations every December.
One new little character each year, out with the decorations every December.
Text 3"Yet another wonderful mouse to add to the collection.
These tiny little animals never fail to hit the spot and make everyone smile" Edgar T. ⭐⭐⭐⭐⭐
There are over 150 Tiny Animals to choose from, with new festive friends and Nativity characters to add to your Christmas tradition every year.
Each one is hand felted from organic wool by our skilled artisans, so your collection is genuinely unique.
These tiny little animals never fail to hit the spot and make everyone smile" Edgar T. ⭐⭐⭐⭐⭐
There are over 150 Tiny Animals to choose from, with new festive friends and Nativity characters to add to your Christmas tradition every year.
Each one is hand felted from organic wool by our skilled artisans, so your collection is genuinely unique.
Text 4Every Christmas gets its own little character. 🎄
The fox and robin from the first year in the new house.
The skiing mouse from the year it actually snowed.
Each one comes back out with the decorations every December, memory attached.
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans.
The fox and robin from the first year in the new house.
The skiing mouse from the year it actually snowed.
Each one comes back out with the decorations every December, memory attached.
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans.
Text 5Christmas decorations you'll actually want to keep. ✨
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans and made to come out year after year.
From Hunter Fox Holding a Robin to the Nativity family, there's always a new festive character to add.
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans and made to come out year after year.
From Hunter Fox Holding a Robin to the Nativity family, there's always a new festive character to add.
HeadlinesStart Your Christmas Tradition
One More Every Christmas
The Tiny Animals Collection
Decorations Worth Keeping
Meet the Christmas Tiny Animals
One More Every Christmas
The Tiny Animals Collection
Decorations Worth Keeping
Meet the Christmas Tiny Animals
Linksewheartfelt.co.uk/collections/christmas-tiny-animals
Open in Ads Manager →
Ad 77Ad set paused
£6.77 spend0 purchases– per purchase2.31% CTR
Copy (5 texts, 5 headlines)
Text 1Meet the Christmas Tiny Animals. 🎄
Hunter Fox Holding a Robin, Skiing Mouse, Father Christmas Mouse and the whole Nativity family, all hand felted from organic wool by our skilled artisans.
Start with one this year, add another next Christmas, and watch your little collection grow.
The perfect Christmas display, if you ask us.
Hunter Fox Holding a Robin, Skiing Mouse, Father Christmas Mouse and the whole Nativity family, all hand felted from organic wool by our skilled artisans.
Start with one this year, add another next Christmas, and watch your little collection grow.
The perfect Christmas display, if you ask us.
Text 2Start a Christmas tradition with the festive Tiny Animals! 🎄
One new little character each year, out with the decorations every December.
One new little character each year, out with the decorations every December.
Text 3"Yet another wonderful mouse to add to the collection.
These tiny little animals never fail to hit the spot and make everyone smile" Edgar T. ⭐⭐⭐⭐⭐
There are over 150 Tiny Animals to choose from, with new festive friends and Nativity characters to add to your Christmas tradition every year.
Each one is hand felted from organic wool by our skilled artisans, so your collection is genuinely unique.
These tiny little animals never fail to hit the spot and make everyone smile" Edgar T. ⭐⭐⭐⭐⭐
There are over 150 Tiny Animals to choose from, with new festive friends and Nativity characters to add to your Christmas tradition every year.
Each one is hand felted from organic wool by our skilled artisans, so your collection is genuinely unique.
Text 4Every Christmas gets its own little character. 🎄
The fox and robin from the first year in the new house.
The skiing mouse from the year it actually snowed.
Each one comes back out with the decorations every December, memory attached.
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans.
The fox and robin from the first year in the new house.
The skiing mouse from the year it actually snowed.
Each one comes back out with the decorations every December, memory attached.
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans.
Text 5Christmas decorations you'll actually want to keep. ✨
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans and made to come out year after year.
From Hunter Fox Holding a Robin to the Nativity family, there's always a new festive character to add.
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans and made to come out year after year.
From Hunter Fox Holding a Robin to the Nativity family, there's always a new festive character to add.
HeadlinesStart Your Christmas Tradition
One More Every Christmas
The Tiny Animals Collection
Decorations Worth Keeping
Meet the Christmas Tiny Animals
One More Every Christmas
The Tiny Animals Collection
Decorations Worth Keeping
Meet the Christmas Tiny Animals
Linksewheartfelt.co.uk/collections/christmas-tiny-animals
Open in Ads Manager →
Ad 79Ad set paused
£2.03 spend0 purchases– per purchase0.00% CTR
Copy (5 texts, 5 headlines)
Text 1Meet the Christmas Tiny Animals. 🎄
Hunter Fox Holding a Robin, Skiing Mouse, Father Christmas Mouse and the whole Nativity family, all hand felted from organic wool by our skilled artisans.
Start with one this year, add another next Christmas, and watch your little collection grow.
The perfect Christmas display, if you ask us.
Hunter Fox Holding a Robin, Skiing Mouse, Father Christmas Mouse and the whole Nativity family, all hand felted from organic wool by our skilled artisans.
Start with one this year, add another next Christmas, and watch your little collection grow.
The perfect Christmas display, if you ask us.
Text 2Start a Christmas tradition with the festive Tiny Animals! 🎄
One new little character each year, out with the decorations every December.
One new little character each year, out with the decorations every December.
Text 3"Yet another wonderful mouse to add to the collection.
These tiny little animals never fail to hit the spot and make everyone smile" Edgar T. ⭐⭐⭐⭐⭐
There are over 150 Tiny Animals to choose from, with new festive friends and Nativity characters to add to your Christmas tradition every year.
Each one is hand felted from organic wool by our skilled artisans, so your collection is genuinely unique.
These tiny little animals never fail to hit the spot and make everyone smile" Edgar T. ⭐⭐⭐⭐⭐
There are over 150 Tiny Animals to choose from, with new festive friends and Nativity characters to add to your Christmas tradition every year.
Each one is hand felted from organic wool by our skilled artisans, so your collection is genuinely unique.
Text 4Every Christmas gets its own little character. 🎄
The fox and robin from the first year in the new house.
The skiing mouse from the year it actually snowed.
Each one comes back out with the decorations every December, memory attached.
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans.
The fox and robin from the first year in the new house.
The skiing mouse from the year it actually snowed.
Each one comes back out with the decorations every December, memory attached.
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans.
Text 5Christmas decorations you'll actually want to keep. ✨
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans and made to come out year after year.
From Hunter Fox Holding a Robin to the Nativity family, there's always a new festive character to add.
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans and made to come out year after year.
From Hunter Fox Holding a Robin to the Nativity family, there's always a new festive character to add.
HeadlinesStart Your Christmas Tradition
One More Every Christmas
The Tiny Animals Collection
Decorations Worth Keeping
Meet the Christmas Tiny Animals
One More Every Christmas
The Tiny Animals Collection
Decorations Worth Keeping
Meet the Christmas Tiny Animals
Linksewheartfelt.co.uk/collections/christmas-tiny-animals
Open in Ads Manager →
Ad 81Ad set paused
£0.22 spend0 purchases– per purchase3.57% CTR
Copy (5 texts, 5 headlines)
Text 1Meet the Christmas Tiny Animals. 🎄
Hunter Fox Holding a Robin, Skiing Mouse, Father Christmas Mouse and the whole Nativity family, all hand felted from organic wool by our skilled artisans.
Start with one this year, add another next Christmas, and watch your little collection grow.
The perfect Christmas display, if you ask us.
Hunter Fox Holding a Robin, Skiing Mouse, Father Christmas Mouse and the whole Nativity family, all hand felted from organic wool by our skilled artisans.
Start with one this year, add another next Christmas, and watch your little collection grow.
The perfect Christmas display, if you ask us.
Text 2Start a Christmas tradition with the festive Tiny Animals! 🎄
One new little character each year, out with the decorations every December.
One new little character each year, out with the decorations every December.
Text 3"Yet another wonderful mouse to add to the collection.
These tiny little animals never fail to hit the spot and make everyone smile" Edgar T. ⭐⭐⭐⭐⭐
There are over 150 Tiny Animals to choose from, with new festive friends and Nativity characters to add to your Christmas tradition every year.
Each one is hand felted from organic wool by our skilled artisans, so your collection is genuinely unique.
These tiny little animals never fail to hit the spot and make everyone smile" Edgar T. ⭐⭐⭐⭐⭐
There are over 150 Tiny Animals to choose from, with new festive friends and Nativity characters to add to your Christmas tradition every year.
Each one is hand felted from organic wool by our skilled artisans, so your collection is genuinely unique.
Text 4Every Christmas gets its own little character. 🎄
The fox and robin from the first year in the new house.
The skiing mouse from the year it actually snowed.
Each one comes back out with the decorations every December, memory attached.
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans.
The fox and robin from the first year in the new house.
The skiing mouse from the year it actually snowed.
Each one comes back out with the decorations every December, memory attached.
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans.
Text 5Christmas decorations you'll actually want to keep. ✨
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans and made to come out year after year.
From Hunter Fox Holding a Robin to the Nativity family, there's always a new festive character to add.
Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans and made to come out year after year.
From Hunter Fox Holding a Robin to the Nativity family, there's always a new festive character to add.
HeadlinesStart Your Christmas Tradition
One More Every Christmas
The Tiny Animals Collection
Decorations Worth Keeping
Meet the Christmas Tiny Animals
One More Every Christmas
The Tiny Animals Collection
Decorations Worth Keeping
Meet the Christmas Tiny Animals
Linksewheartfelt.co.uk/collections/christmas-tiny-animals
Open in Ads Manager →
How this is read
The 5 texts run as options inside 6 ads (Ad 76, Ad 77, Ad 78, Ad 79, Ad 80, Ad 81). Meta chooses which text each person sees, so the texts never get equal spend, and Reels and Stories show no primary text at all, so text spend adds up to less than the ads' total. Per-text results are a steer, not a verdict: a colder text can look weaker while still doing its job for people who are not ready yet.
Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.