Kova
Commerce
Nurse Mouse: which opening line sells a get-well gift
Paused mid-testAd copy · writing structureThe ads are paused with £123 spent. Nothing has been called.
What we think
Same message written five ways on the new UGC videos. Across the seven UGC sets the same structures repeat, so the reads stack into one answer: which opening Sew Heart Felt copy should lead with.
What is different between the versions
The opening structure of the primary text only. Same videos, link and audience within the set.
When we call it
£35.00 spent on each version, or 28 days, whichever comes first. Not before.
Progress to a verdict
Over time
Cost per purchase, running total
Each day's line is the whole test so far, so it settles as the numbers grow
Character introductionTestimonial firstShort copyContrastPractical
Spend per day
Shows whether every version is getting its share
Character introductionTestimonial firstShort copyContrastPractical
Purchases, running total
The count behind the cost per purchase
Character introductionTestimonial firstShort copyContrastPractical
Click-through rate, running total
The earliest signal: does the ad earn the click
Character introductionTestimonial firstShort copyContrastPractical
Versions
| Version | Spent | Link clicks | CTR | Purchases | Cost per purchase | Purchases per click | ROAS |
|---|---|---|---|---|---|---|---|
| Character introduction | £38.76 | 69 | 1.45% | 0 | – | 0.00% | 0.00x |
| Testimonial first | £8.08 | 16 | 1.45% | 0 | – | 0.00% | 0.00x |
| Short copy | £33.93 | 75 | 2.09% | 2 | £16.97 | 2.67% | 1.30x |
| Contrast | £30.05 | 54 | 1.60% | 2 | £15.03 | 3.70% | 2.79x |
| Practical | £11.99 | 19 | 1.07% | 0 | – | 0.00% | 0.00x |
Day-by-day figures
| Day | Character introduction spend · clicks · purchases | Testimonial first spend · clicks · purchases | Short copy spend · clicks · purchases | Contrast spend · clicks · purchases | Practical spend · clicks · purchases |
|---|---|---|---|---|---|
| 14 Oct | £6.97 · 15 · 0 | £1.96 · 3 · 0 | £1.92 · 1 · 0 | £6.97 · 10 · 0 | £3.75 · 7 · 0 |
| 15 Oct | £8.57 · 17 · 0 | £1.13 · 1 · 0 | £1.57 · 5 · 0 | £9.93 · 22 · 1 | £0.68 · 2 · 0 |
| 16 Oct | £5.24 · 8 · 0 | £0.95 · 1 · 0 | £5.15 · 11 · 0 | £3.29 · 6 · 0 | £1.25 · 0 · 0 |
| 17 Oct | £1.67 · 5 · 0 | £0.34 · 1 · 0 | £1.98 · 6 · 1 | £0.15 · 0 · 0 | £0.18 · 0 · 0 |
| 18 Oct | £5.23 · 5 · 0 | £0.59 · 0 · 0 | £7.99 · 16 · 0 | £2.52 · 5 · 0 | £0.85 · 2 · 0 |
| 19 Oct | £3.15 · 5 · 0 | £0.81 · 1 · 0 | £4.96 · 18 · 0 | £2.54 · 4 · 1 | £2.18 · 3 · 0 |
| 20 Oct | £5.05 · 10 · 0 | £1.05 · 2 · 0 | £4.59 · 8 · 0 | £2.72 · 6 · 0 | £2.63 · 4 · 0 |
| 21 Oct | £2.88 · 4 · 0 | £1.25 · 7 · 0 | £5.77 · 10 · 1 | £1.93 · 1 · 0 | £0.47 · 1 · 0 |
| 22 Oct | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 |
| 23 Oct | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 |
Where it runs
3 ads in 1 campaign. Figures are each ad's total since the test started, across every text it carries. Open an ad to see the copy it runs.
Ad 73Ad set paused
£140 spend4 purchases£34.89 per purchase1.61% CTR
Copy (5 texts, 5 headlines)
Text 1Meet Nurse Mouse ❤️
A little hand felted friend to sit beside someone who's poorly, and remind them you're thinking of them.
Nurse Mouse is made from organic wool by our skilled artisans and arrives in a free little house gift box.
A lovely way to say get well soon.
A little hand felted friend to sit beside someone who's poorly, and remind them you're thinking of them.
Nurse Mouse is made from organic wool by our skilled artisans and arrives in a free little house gift box.
A lovely way to say get well soon.
Text 2"Better than any card I could have sent her." Gillian P. ⭐⭐⭐⭐⭐
Gillian sent one of our Tiny Animals to her mum in hospital, and the nursing staff all wanted to know where it came from.
Nurse Mouse is hand felted from organic wool by our skilled artisans, and just the right size for a bedside table.
Gillian sent one of our Tiny Animals to her mum in hospital, and the nursing staff all wanted to know where it came from.
Nurse Mouse is hand felted from organic wool by our skilled artisans, and just the right size for a bedside table.
Text 3Get well soon, in a little house. 🏠
Nurse Mouse, hand felted and sent straight to their door.
Nurse Mouse, hand felted and sent straight to their door.
Text 4A card gets read, then put away.
Nurse Mouse stays on the bedside table, a small reminder that someone is thinking of them ❤️
Hand felted from organic wool by our skilled artisans, so each one is genuinely unique, and delivered in a free little house gift box.
Nurse Mouse stays on the bedside table, a small reminder that someone is thinking of them ❤️
Hand felted from organic wool by our skilled artisans, so each one is genuinely unique, and delivered in a free little house gift box.
Text 5When you can't be there in person, Nurse Mouse can ❤️
Order before 2pm, Monday to Friday, and we'll send Nurse Mouse out the same day, straight to their door, with no prices in the parcel.
Hand felted from organic wool by our skilled artisans and tucked up in a free little house gift box.
Order before 2pm, Monday to Friday, and we'll send Nurse Mouse out the same day, straight to their door, with no prices in the parcel.
Hand felted from organic wool by our skilled artisans and tucked up in a free little house gift box.
HeadlinesLasts Longer Than a Card
Meet Nurse Mouse
Free Gift Box Included
A Little Get Well Soon Gift
Sent Straight to Their Door
Meet Nurse Mouse
Free Gift Box Included
A Little Get Well Soon Gift
Sent Straight to Their Door
Linksewheartfelt.co.uk/products/nurse-mouse
Open in Ads Manager →
Ad 75Ad set paused
£10.54 spend0 purchases– per purchase1.44% CTR
Copy (5 texts, 5 headlines)
Text 1Meet Nurse Mouse ❤️
A little hand felted friend to sit beside someone who's poorly, and remind them you're thinking of them.
Nurse Mouse is made from organic wool by our skilled artisans and arrives in a free little house gift box.
A lovely way to say get well soon.
A little hand felted friend to sit beside someone who's poorly, and remind them you're thinking of them.
Nurse Mouse is made from organic wool by our skilled artisans and arrives in a free little house gift box.
A lovely way to say get well soon.
Text 2"Better than any card I could have sent her." Gillian P. ⭐⭐⭐⭐⭐
Gillian sent one of our Tiny Animals to her mum in hospital, and the nursing staff all wanted to know where it came from.
Nurse Mouse is hand felted from organic wool by our skilled artisans, and just the right size for a bedside table.
Gillian sent one of our Tiny Animals to her mum in hospital, and the nursing staff all wanted to know where it came from.
Nurse Mouse is hand felted from organic wool by our skilled artisans, and just the right size for a bedside table.
Text 3Get well soon, in a little house. 🏠
Nurse Mouse, hand felted and sent straight to their door.
Nurse Mouse, hand felted and sent straight to their door.
Text 4A card gets read, then put away.
Nurse Mouse stays on the bedside table, a small reminder that someone is thinking of them ❤️
Hand felted from organic wool by our skilled artisans, so each one is genuinely unique, and delivered in a free little house gift box.
Nurse Mouse stays on the bedside table, a small reminder that someone is thinking of them ❤️
Hand felted from organic wool by our skilled artisans, so each one is genuinely unique, and delivered in a free little house gift box.
Text 5When you can't be there in person, Nurse Mouse can ❤️
Order before 2pm, Monday to Friday, and we'll send Nurse Mouse out the same day, straight to their door, with no prices in the parcel.
Hand felted from organic wool by our skilled artisans and tucked up in a free little house gift box.
Order before 2pm, Monday to Friday, and we'll send Nurse Mouse out the same day, straight to their door, with no prices in the parcel.
Hand felted from organic wool by our skilled artisans and tucked up in a free little house gift box.
HeadlinesLasts Longer Than a Card
Meet Nurse Mouse
Free Gift Box Included
A Little Get Well Soon Gift
Sent Straight to Their Door
Meet Nurse Mouse
Free Gift Box Included
A Little Get Well Soon Gift
Sent Straight to Their Door
Linksewheartfelt.co.uk/products/nurse-mouse
Open in Ads Manager →
Ad 74Ad set paused
£1.53 spend0 purchases– per purchase0.00% CTR
Copy (5 texts, 5 headlines)
Text 1Meet Nurse Mouse ❤️
A little hand felted friend to sit beside someone who's poorly, and remind them you're thinking of them.
Nurse Mouse is made from organic wool by our skilled artisans and arrives in a free little house gift box.
A lovely way to say get well soon.
A little hand felted friend to sit beside someone who's poorly, and remind them you're thinking of them.
Nurse Mouse is made from organic wool by our skilled artisans and arrives in a free little house gift box.
A lovely way to say get well soon.
Text 2"Better than any card I could have sent her." Gillian P. ⭐⭐⭐⭐⭐
Gillian sent one of our Tiny Animals to her mum in hospital, and the nursing staff all wanted to know where it came from.
Nurse Mouse is hand felted from organic wool by our skilled artisans, and just the right size for a bedside table.
Gillian sent one of our Tiny Animals to her mum in hospital, and the nursing staff all wanted to know where it came from.
Nurse Mouse is hand felted from organic wool by our skilled artisans, and just the right size for a bedside table.
Text 3Get well soon, in a little house. 🏠
Nurse Mouse, hand felted and sent straight to their door.
Nurse Mouse, hand felted and sent straight to their door.
Text 4A card gets read, then put away.
Nurse Mouse stays on the bedside table, a small reminder that someone is thinking of them ❤️
Hand felted from organic wool by our skilled artisans, so each one is genuinely unique, and delivered in a free little house gift box.
Nurse Mouse stays on the bedside table, a small reminder that someone is thinking of them ❤️
Hand felted from organic wool by our skilled artisans, so each one is genuinely unique, and delivered in a free little house gift box.
Text 5When you can't be there in person, Nurse Mouse can ❤️
Order before 2pm, Monday to Friday, and we'll send Nurse Mouse out the same day, straight to their door, with no prices in the parcel.
Hand felted from organic wool by our skilled artisans and tucked up in a free little house gift box.
Order before 2pm, Monday to Friday, and we'll send Nurse Mouse out the same day, straight to their door, with no prices in the parcel.
Hand felted from organic wool by our skilled artisans and tucked up in a free little house gift box.
HeadlinesLasts Longer Than a Card
Meet Nurse Mouse
Free Gift Box Included
A Little Get Well Soon Gift
Sent Straight to Their Door
Meet Nurse Mouse
Free Gift Box Included
A Little Get Well Soon Gift
Sent Straight to Their Door
Linksewheartfelt.co.uk/products/nurse-mouse
Open in Ads Manager →
How this is read
The 5 texts run as options inside 3 ads (Ad 73, Ad 74, Ad 75). Meta chooses which text each person sees, so the texts never get equal spend, and Reels and Stories show no primary text at all, so text spend adds up to less than the ads' total. Per-text results are a steer, not a verdict: a colder text can look weaker while still doing its job for people who are not ready yet.
Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.