Kova
Commerce
Knitting Nell: which opening line sells a gift for a crafty mum
Paused mid-testAd copy · writing structureThe ads are paused with £30.73 spent. Nothing has been called.
What we think
Same message written five ways on the new UGC videos. Across the seven UGC sets the same structures repeat, so the reads stack into one answer: which opening Sew Heart Felt copy should lead with.
What is different between the versions
The opening structure of the primary text only. Same videos, link and audience within the set.
When we call it
£35.00 spent on each version, or 28 days, whichever comes first. Not before.
Progress to a verdict
Over time
Cost per purchase, running total
Each day's line is the whole test so far, so it settles as the numbers grow
Character introductionTestimonial firstShort copySpecific person firstScene setting
Spend per day
Shows whether every version is getting its share
Character introductionTestimonial firstShort copySpecific person firstScene setting
Purchases, running total
The count behind the cost per purchase
Character introductionTestimonial firstShort copySpecific person firstScene setting
Click-through rate, running total
The earliest signal: does the ad earn the click
Character introductionTestimonial firstShort copySpecific person firstScene setting
Versions
| Version | Spent | Link clicks | CTR | Purchases | Cost per purchase | Purchases per click | ROAS |
|---|---|---|---|---|---|---|---|
| Character introduction | £3.67 | 7 | 1.93% | 0 | – | 0.00% | 0.00x |
| Testimonial first | £6.04 | 7 | 1.21% | 0 | – | 0.00% | 0.00x |
| Short copy | £7.06 | 14 | 2.26% | 0 | – | 0.00% | 0.00x |
| Specific person first | £2.19 | 2 | 0.93% | 0 | – | 0.00% | 0.00x |
| Scene setting | £11.77 | 16 | 1.80% | 1 | £11.77 | 6.25% | 1.87x |
Day-by-day figures
| Day | Character introduction spend · clicks · purchases | Testimonial first spend · clicks · purchases | Short copy spend · clicks · purchases | Specific person first spend · clicks · purchases | Scene setting spend · clicks · purchases |
|---|---|---|---|---|---|
| 14 Oct | £1.21 · 3 · 0 | £2.48 · 5 · 0 | £1.62 · 3 · 0 | £0.77 · 0 · 0 | £1.85 · 4 · 0 |
| 15 Oct | £0.27 · 0 · 0 | £1.15 · 1 · 0 | £0.32 · 1 · 0 | £0.23 · 0 · 0 | £0.96 · 1 · 0 |
| 16 Oct | £0.25 · 0 · 0 | £0.49 · 1 · 0 | £0.53 · 1 · 0 | £0.18 · 1 · 0 | £0.64 · 0 · 0 |
| 17 Oct | £0.48 · 2 · 0 | £0.88 · 0 · 0 | £0.47 · 2 · 0 | £0.17 · 0 · 0 | £1.63 · 0 · 0 |
| 18 Oct | £0.54 · 1 · 0 | £0.68 · 0 · 0 | £0.93 · 1 · 0 | £0.16 · 0 · 0 | £1.26 · 2 · 0 |
| 19 Oct | £0.44 · 0 · 0 | £0.17 · 0 · 0 | £0.68 · 2 · 0 | £0.45 · 1 · 0 | £2.93 · 8 · 1 |
| 20 Oct | £0.39 · 1 · 0 | £0.14 · 0 · 0 | £1.53 · 4 · 0 | £0.19 · 0 · 0 | £1.90 · 1 · 0 |
| 21 Oct | £0.09 · 0 · 0 | £0.05 · 0 · 0 | £0.98 · 0 · 0 | £0.04 · 0 · 0 | £0.60 · 0 · 0 |
| 22 Oct | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 |
| 23 Oct | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 |
Where it runs
3 ads in 1 campaign. Figures are each ad's total since the test started, across every text it carries. Open an ad to see the copy it runs.
Ad 82Ad set paused
£75.65 spend2 purchases£37.83 per purchase1.40% CTR
Copy (5 texts, 5 headlines)
Text 1Meet Knitting Nell. 🧶
Glasses on, needles out, and a ball of yarn that's never going to run out.
She's hand felted from organic wool by our skilled artisans, so the mum who loves making things will spot every little detail.
Knitting Nell arrives in her own free little house gift box, ready to give.
Glasses on, needles out, and a ball of yarn that's never going to run out.
She's hand felted from organic wool by our skilled artisans, so the mum who loves making things will spot every little detail.
Knitting Nell arrives in her own free little house gift box, ready to give.
Text 2"My mum absolutely loves knitting Nell!! She thinks it's very unique and different" Sue H. ⭐⭐⭐⭐⭐
Knitting Nell is for the mum who always has a project on the go.
Hand felted from organic wool by our skilled artisans, and delivered in a free little house gift box.
Knitting Nell is for the mum who always has a project on the go.
Hand felted from organic wool by our skilled artisans, and delivered in a free little house gift box.
Text 3For the mum who's always knitting! 🧶
Meet Knitting Nell, handmade from organic wool by our skilled artisans.
Meet Knitting Nell, handmade from organic wool by our skilled artisans.
Text 4Some gifts you know are right the second you see them.
Knitting Nell is one of those. The glasses, the needles, the little ball of yarn: if your mum's a knitter, she'll see herself in her straight away. 🧶
Hand felted from organic wool by our skilled artisans, so each one is genuinely unique.
Knitting Nell is one of those. The glasses, the needles, the little ball of yarn: if your mum's a knitter, she'll see herself in her straight away. 🧶
Hand felted from organic wool by our skilled artisans, so each one is genuinely unique.
Text 5Long after the wrapping paper has gone, Knitting Nell will still be sitting on Mum's shelf.
A little reminder of you every time she picks up her own needles.
Hand felted from organic wool by our skilled artisans, and delivered in a free little house gift box. ❤️
A little reminder of you every time she picks up her own needles.
Hand felted from organic wool by our skilled artisans, and delivered in a free little house gift box. ❤️
HeadlinesMeet Knitting Nell
For the Mum Who Knits
The Tiny Animals Collection
Free Gift Box Included
She'll Notice Every Detail
For the Mum Who Knits
The Tiny Animals Collection
Free Gift Box Included
She'll Notice Every Detail
Linksewheartfelt.co.uk/products/knitting-nell-sheep
Open in Ads Manager →
Ad 84Ad set paused
£38.13 spend2 purchases£19.07 per purchase1.66% CTR
Copy (5 texts, 5 headlines)
Text 1Meet Knitting Nell. 🧶
Glasses on, needles out, and a ball of yarn that's never going to run out.
She's hand felted from organic wool by our skilled artisans, so the mum who loves making things will spot every little detail.
Knitting Nell arrives in her own free little house gift box, ready to give.
Glasses on, needles out, and a ball of yarn that's never going to run out.
She's hand felted from organic wool by our skilled artisans, so the mum who loves making things will spot every little detail.
Knitting Nell arrives in her own free little house gift box, ready to give.
Text 2"My mum absolutely loves knitting Nell!! She thinks it's very unique and different" Sue H. ⭐⭐⭐⭐⭐
Knitting Nell is for the mum who always has a project on the go.
Hand felted from organic wool by our skilled artisans, and delivered in a free little house gift box.
Knitting Nell is for the mum who always has a project on the go.
Hand felted from organic wool by our skilled artisans, and delivered in a free little house gift box.
Text 3For the mum who's always knitting! 🧶
Meet Knitting Nell, handmade from organic wool by our skilled artisans.
Meet Knitting Nell, handmade from organic wool by our skilled artisans.
Text 4Some gifts you know are right the second you see them.
Knitting Nell is one of those. The glasses, the needles, the little ball of yarn: if your mum's a knitter, she'll see herself in her straight away. 🧶
Hand felted from organic wool by our skilled artisans, so each one is genuinely unique.
Knitting Nell is one of those. The glasses, the needles, the little ball of yarn: if your mum's a knitter, she'll see herself in her straight away. 🧶
Hand felted from organic wool by our skilled artisans, so each one is genuinely unique.
Text 5Long after the wrapping paper has gone, Knitting Nell will still be sitting on Mum's shelf.
A little reminder of you every time she picks up her own needles.
Hand felted from organic wool by our skilled artisans, and delivered in a free little house gift box. ❤️
A little reminder of you every time she picks up her own needles.
Hand felted from organic wool by our skilled artisans, and delivered in a free little house gift box. ❤️
HeadlinesMeet Knitting Nell
For the Mum Who Knits
The Tiny Animals Collection
Free Gift Box Included
She'll Notice Every Detail
For the Mum Who Knits
The Tiny Animals Collection
Free Gift Box Included
She'll Notice Every Detail
Linksewheartfelt.co.uk/products/knitting-nell-sheep
Open in Ads Manager →
Ad 83Ad set paused
£33.77 spend2 purchases£16.89 per purchase1.99% CTR
Copy (5 texts, 5 headlines)
Text 1Meet Knitting Nell. 🧶
Glasses on, needles out, and a ball of yarn that's never going to run out.
She's hand felted from organic wool by our skilled artisans, so the mum who loves making things will spot every little detail.
Knitting Nell arrives in her own free little house gift box, ready to give.
Glasses on, needles out, and a ball of yarn that's never going to run out.
She's hand felted from organic wool by our skilled artisans, so the mum who loves making things will spot every little detail.
Knitting Nell arrives in her own free little house gift box, ready to give.
Text 2"My mum absolutely loves knitting Nell!! She thinks it's very unique and different" Sue H. ⭐⭐⭐⭐⭐
Knitting Nell is for the mum who always has a project on the go.
Hand felted from organic wool by our skilled artisans, and delivered in a free little house gift box.
Knitting Nell is for the mum who always has a project on the go.
Hand felted from organic wool by our skilled artisans, and delivered in a free little house gift box.
Text 3For the mum who's always knitting! 🧶
Meet Knitting Nell, handmade from organic wool by our skilled artisans.
Meet Knitting Nell, handmade from organic wool by our skilled artisans.
Text 4Some gifts you know are right the second you see them.
Knitting Nell is one of those. The glasses, the needles, the little ball of yarn: if your mum's a knitter, she'll see herself in her straight away. 🧶
Hand felted from organic wool by our skilled artisans, so each one is genuinely unique.
Knitting Nell is one of those. The glasses, the needles, the little ball of yarn: if your mum's a knitter, she'll see herself in her straight away. 🧶
Hand felted from organic wool by our skilled artisans, so each one is genuinely unique.
Text 5Long after the wrapping paper has gone, Knitting Nell will still be sitting on Mum's shelf.
A little reminder of you every time she picks up her own needles.
Hand felted from organic wool by our skilled artisans, and delivered in a free little house gift box. ❤️
A little reminder of you every time she picks up her own needles.
Hand felted from organic wool by our skilled artisans, and delivered in a free little house gift box. ❤️
HeadlinesMeet Knitting Nell
For the Mum Who Knits
The Tiny Animals Collection
Free Gift Box Included
She'll Notice Every Detail
For the Mum Who Knits
The Tiny Animals Collection
Free Gift Box Included
She'll Notice Every Detail
Linksewheartfelt.co.uk/products/knitting-nell-sheep
Open in Ads Manager →
How this is read
The 5 texts run as options inside 3 ads (Ad 82, Ad 83, Ad 84). Meta chooses which text each person sees, so the texts never get equal spend, and Reels and Stories show no primary text at all, so text spend adds up to less than the ads' total. Per-text results are a steer, not a verdict: a colder text can look weaker while still doing its job for people who are not ready yet.
Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.