Kova
Commerce
Gifting reviews: which opening line sells a gift for someone you love
Paused mid-testAd copy · writing structureThe ads are paused with £106 spent. Nothing has been called.
What we think
Same message written five ways on the new UGC videos. Across the seven UGC sets the same structures repeat, so the reads stack into one answer: which opening Sew Heart Felt copy should lead with.
What is different between the versions
The opening structure of the primary text only. Same videos, link and audience within the set.
When we call it
£35.00 spent on each version, or 28 days, whichever comes first. Not before.
Progress to a verdict
Over time
Cost per purchase, running total
Each day's line is the whole test so far, so it settles as the numbers grow
Testimonial firstShort copyNumbers firstSpecific person firstPractical
Spend per day
Shows whether every version is getting its share
Testimonial firstShort copyNumbers firstSpecific person firstPractical
Purchases, running total
The count behind the cost per purchase
Testimonial firstShort copyNumbers firstSpecific person firstPractical
Click-through rate, running total
The earliest signal: does the ad earn the click
Testimonial firstShort copyNumbers firstSpecific person firstPractical
Versions
| Version | Spent | Link clicks | CTR | Purchases | Cost per purchase | Purchases per click | ROAS |
|---|---|---|---|---|---|---|---|
| Testimonial first | £19.06 | 17 | 0.97% | 3 | £6.35 | 17.65% | 5.14x |
| Short copy | £18.49 | 17 | 0.76% | 0 | – | 0.00% | 0.00x |
| Numbers first | £10.46 | 14 | 1.40% | 0 | – | 0.00% | 0.00x |
| Specific person first | £58.26 | 85 | 1.52% | 2 | £29.13 | 2.35% | 0.75x |
| Practical | £0 | 0 | 0.00% | 0 | – | 0.00% | 0.00x |
Day-by-day figures
| Day | Testimonial first spend · clicks · purchases | Short copy spend · clicks · purchases | Numbers first spend · clicks · purchases | Specific person first spend · clicks · purchases | Practical spend · clicks · purchases |
|---|---|---|---|---|---|
| 14 Oct | £0.42 · 2 · 0 | £2.85 · 4 · 0 | £1.57 · 2 · 0 | £1.12 · 2 · 0 | £0 · 0 · 0 |
| 15 Oct | £0.49 · 0 · 0 | £1.49 · 1 · 0 | £1.34 · 2 · 0 | £4.23 · 6 · 0 | £0 · 0 · 0 |
| 16 Oct | £1.05 · 0 · 0 | £2.26 · 4 · 0 | £1.95 · 3 · 0 | £5.86 · 11 · 0 | £0 · 0 · 0 |
| 17 Oct | £1.97 · 1 · 1 | £1.82 · 1 · 0 | £1.09 · 2 · 0 | £9.02 · 12 · 0 | £0 · 0 · 0 |
| 18 Oct | £3.81 · 3 · 2 | £1.90 · 0 · 0 | £1.47 · 1 · 0 | £10.49 · 28 · 2 | £0 · 0 · 0 |
| 19 Oct | £4.64 · 6 · 0 | £2.46 · 3 · 0 | £0.59 · 1 · 0 | £9.98 · 9 · 0 | £0 · 0 · 0 |
| 20 Oct | £3.25 · 2 · 0 | £1.96 · 1 · 0 | £1.10 · 2 · 0 | £7.24 · 4 · 0 | £0 · 0 · 0 |
| 21 Oct | £2.65 · 1 · 0 | £2.41 · 2 · 0 | £0.75 · 0 · 0 | £6.78 · 9 · 0 | £0 · 0 · 0 |
| 22 Oct | £0.78 · 2 · 0 | £1.34 · 1 · 0 | £0.60 · 1 · 0 | £3.54 · 4 · 0 | £0 · 0 · 0 |
| 23 Oct | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 |
Where it runs
6 ads in 1 campaign. Figures are each ad's total since the test started, across every text it carries. Open an ad to see the copy it runs.
Ad 100Campaign paused
£66.15 spend5 purchases£13.23 per purchase1.34% CTR
Copy (5 texts, 5 headlines)
Text 1"Will put a smile on anyone's face" Julie E. ⭐⭐⭐⭐⭐
Over 150 Tiny Animals to choose from, each one hand felted from organic wool by our skilled artisans.
Find the perfect gift for someone you love. ❤️
Over 150 Tiny Animals to choose from, each one hand felted from organic wool by our skilled artisans.
Find the perfect gift for someone you love. ❤️
Text 2Find the perfect gift for someone you love! 🎁
Over 150 Tiny Animals, hand felted from organic wool by our skilled artisans.
Over 150 Tiny Animals, hand felted from organic wool by our skilled artisans.
Text 3Over 6,500 five-star reviews. ⭐⭐⭐⭐⭐
Our customers give our Tiny Animals 4.97 out of 5 on average, for the quality, the detail and the smile they bring.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from.
Our customers give our Tiny Animals 4.97 out of 5 on average, for the quality, the detail and the smile they bring.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from.
Text 4For Mum's birthday, for a granddaughter, or for someone who just needs a smile. ❤️
Our customers find a Tiny Animal for everyone, and their reviews say it best: beautifully made, and loved.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Our customers find a Tiny Animal for everyone, and their reviews say it best: beautifully made, and loved.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Text 5Find the perfect gift for someone you love, and we'll send it straight to their door. 🎁
Order before 2pm, Monday to Friday, for same-day dispatch, with a message card and no prices in the parcel.
Over 150 Tiny Animals, each hand felted from organic wool by our skilled artisans.
Order before 2pm, Monday to Friday, for same-day dispatch, with a message card and no prices in the parcel.
Over 150 Tiny Animals, each hand felted from organic wool by our skilled artisans.
HeadlinesFind the Perfect Gift
Rated 4.97 by Our Customers
Over 150 Little Characters
Handmade Gifts They'll Keep
The Tiny Animals Collection
Rated 4.97 by Our Customers
Over 150 Little Characters
Handmade Gifts They'll Keep
The Tiny Animals Collection
Linksewheartfelt.co.uk/collections/best-sellers
Open in Ads Manager →
Ad 95Campaign paused
£64.25 spend1 purchase£64.25 per purchase1.31% CTR
Copy (5 texts, 5 headlines)
Text 1"Will put a smile on anyone's face" Julie E. ⭐⭐⭐⭐⭐
Over 150 Tiny Animals to choose from, each one hand felted from organic wool by our skilled artisans.
Find the perfect gift for someone you love. ❤️
Over 150 Tiny Animals to choose from, each one hand felted from organic wool by our skilled artisans.
Find the perfect gift for someone you love. ❤️
Text 2Find the perfect gift for someone you love! 🎁
Over 150 Tiny Animals, hand felted from organic wool by our skilled artisans.
Over 150 Tiny Animals, hand felted from organic wool by our skilled artisans.
Text 3Over 6,500 five-star reviews. ⭐⭐⭐⭐⭐
Our customers give our Tiny Animals 4.97 out of 5 on average, for the quality, the detail and the smile they bring.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from.
Our customers give our Tiny Animals 4.97 out of 5 on average, for the quality, the detail and the smile they bring.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from.
Text 4For Mum's birthday, for a granddaughter, or for someone who just needs a smile. ❤️
Our customers find a Tiny Animal for everyone, and their reviews say it best: beautifully made, and loved.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Our customers find a Tiny Animal for everyone, and their reviews say it best: beautifully made, and loved.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Text 5Find the perfect gift for someone you love, and we'll send it straight to their door. 🎁
Order before 2pm, Monday to Friday, for same-day dispatch, with a message card and no prices in the parcel.
Over 150 Tiny Animals, each hand felted from organic wool by our skilled artisans.
Order before 2pm, Monday to Friday, for same-day dispatch, with a message card and no prices in the parcel.
Over 150 Tiny Animals, each hand felted from organic wool by our skilled artisans.
HeadlinesFind the Perfect Gift
Rated 4.97 by Our Customers
Over 150 Little Characters
Handmade Gifts They'll Keep
The Tiny Animals Collection
Rated 4.97 by Our Customers
Over 150 Little Characters
Handmade Gifts They'll Keep
The Tiny Animals Collection
Linksewheartfelt.co.uk/collections/best-sellers
Open in Ads Manager →
Ad 99Campaign paused
£41.60 spend1 purchase£41.60 per purchase1.20% CTR
Copy (5 texts, 5 headlines)
Text 1"Will put a smile on anyone's face" Julie E. ⭐⭐⭐⭐⭐
Over 150 Tiny Animals to choose from, each one hand felted from organic wool by our skilled artisans.
Find the perfect gift for someone you love. ❤️
Over 150 Tiny Animals to choose from, each one hand felted from organic wool by our skilled artisans.
Find the perfect gift for someone you love. ❤️
Text 2Find the perfect gift for someone you love! 🎁
Over 150 Tiny Animals, hand felted from organic wool by our skilled artisans.
Over 150 Tiny Animals, hand felted from organic wool by our skilled artisans.
Text 3Over 6,500 five-star reviews. ⭐⭐⭐⭐⭐
Our customers give our Tiny Animals 4.97 out of 5 on average, for the quality, the detail and the smile they bring.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from.
Our customers give our Tiny Animals 4.97 out of 5 on average, for the quality, the detail and the smile they bring.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from.
Text 4For Mum's birthday, for a granddaughter, or for someone who just needs a smile. ❤️
Our customers find a Tiny Animal for everyone, and their reviews say it best: beautifully made, and loved.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Our customers find a Tiny Animal for everyone, and their reviews say it best: beautifully made, and loved.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Text 5Find the perfect gift for someone you love, and we'll send it straight to their door. 🎁
Order before 2pm, Monday to Friday, for same-day dispatch, with a message card and no prices in the parcel.
Over 150 Tiny Animals, each hand felted from organic wool by our skilled artisans.
Order before 2pm, Monday to Friday, for same-day dispatch, with a message card and no prices in the parcel.
Over 150 Tiny Animals, each hand felted from organic wool by our skilled artisans.
HeadlinesFind the Perfect Gift
Rated 4.97 by Our Customers
Over 150 Little Characters
Handmade Gifts They'll Keep
The Tiny Animals Collection
Rated 4.97 by Our Customers
Over 150 Little Characters
Handmade Gifts They'll Keep
The Tiny Animals Collection
Linksewheartfelt.co.uk/collections/best-sellers
Open in Ads Manager →
Ad 97Campaign paused
£4.19 spend0 purchases– per purchase0.75% CTR
Copy (5 texts, 5 headlines)
Text 1"Will put a smile on anyone's face" Julie E. ⭐⭐⭐⭐⭐
Over 150 Tiny Animals to choose from, each one hand felted from organic wool by our skilled artisans.
Find the perfect gift for someone you love. ❤️
Over 150 Tiny Animals to choose from, each one hand felted from organic wool by our skilled artisans.
Find the perfect gift for someone you love. ❤️
Text 2Find the perfect gift for someone you love! 🎁
Over 150 Tiny Animals, hand felted from organic wool by our skilled artisans.
Over 150 Tiny Animals, hand felted from organic wool by our skilled artisans.
Text 3Over 6,500 five-star reviews. ⭐⭐⭐⭐⭐
Our customers give our Tiny Animals 4.97 out of 5 on average, for the quality, the detail and the smile they bring.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from.
Our customers give our Tiny Animals 4.97 out of 5 on average, for the quality, the detail and the smile they bring.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from.
Text 4For Mum's birthday, for a granddaughter, or for someone who just needs a smile. ❤️
Our customers find a Tiny Animal for everyone, and their reviews say it best: beautifully made, and loved.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Our customers find a Tiny Animal for everyone, and their reviews say it best: beautifully made, and loved.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Text 5Find the perfect gift for someone you love, and we'll send it straight to their door. 🎁
Order before 2pm, Monday to Friday, for same-day dispatch, with a message card and no prices in the parcel.
Over 150 Tiny Animals, each hand felted from organic wool by our skilled artisans.
Order before 2pm, Monday to Friday, for same-day dispatch, with a message card and no prices in the parcel.
Over 150 Tiny Animals, each hand felted from organic wool by our skilled artisans.
HeadlinesFind the Perfect Gift
Rated 4.97 by Our Customers
Over 150 Little Characters
Handmade Gifts They'll Keep
The Tiny Animals Collection
Rated 4.97 by Our Customers
Over 150 Little Characters
Handmade Gifts They'll Keep
The Tiny Animals Collection
Linksewheartfelt.co.uk/collections/best-sellers
Open in Ads Manager →
Ad 96Campaign paused
£1.41 spend0 purchases– per purchase0.63% CTR
Copy (5 texts, 5 headlines)
Text 1"Will put a smile on anyone's face" Julie E. ⭐⭐⭐⭐⭐
Over 150 Tiny Animals to choose from, each one hand felted from organic wool by our skilled artisans.
Find the perfect gift for someone you love. ❤️
Over 150 Tiny Animals to choose from, each one hand felted from organic wool by our skilled artisans.
Find the perfect gift for someone you love. ❤️
Text 2Find the perfect gift for someone you love! 🎁
Over 150 Tiny Animals, hand felted from organic wool by our skilled artisans.
Over 150 Tiny Animals, hand felted from organic wool by our skilled artisans.
Text 3Over 6,500 five-star reviews. ⭐⭐⭐⭐⭐
Our customers give our Tiny Animals 4.97 out of 5 on average, for the quality, the detail and the smile they bring.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from.
Our customers give our Tiny Animals 4.97 out of 5 on average, for the quality, the detail and the smile they bring.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from.
Text 4For Mum's birthday, for a granddaughter, or for someone who just needs a smile. ❤️
Our customers find a Tiny Animal for everyone, and their reviews say it best: beautifully made, and loved.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Our customers find a Tiny Animal for everyone, and their reviews say it best: beautifully made, and loved.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Text 5Find the perfect gift for someone you love, and we'll send it straight to their door. 🎁
Order before 2pm, Monday to Friday, for same-day dispatch, with a message card and no prices in the parcel.
Over 150 Tiny Animals, each hand felted from organic wool by our skilled artisans.
Order before 2pm, Monday to Friday, for same-day dispatch, with a message card and no prices in the parcel.
Over 150 Tiny Animals, each hand felted from organic wool by our skilled artisans.
HeadlinesFind the Perfect Gift
Rated 4.97 by Our Customers
Over 150 Little Characters
Handmade Gifts They'll Keep
The Tiny Animals Collection
Rated 4.97 by Our Customers
Over 150 Little Characters
Handmade Gifts They'll Keep
The Tiny Animals Collection
Linksewheartfelt.co.uk/collections/best-sellers
Open in Ads Manager →
Ad 98Campaign paused
£1.12 spend1 purchase£1.12 per purchase1.02% CTR
Copy (5 texts, 5 headlines)
Text 1"Will put a smile on anyone's face" Julie E. ⭐⭐⭐⭐⭐
Over 150 Tiny Animals to choose from, each one hand felted from organic wool by our skilled artisans.
Find the perfect gift for someone you love. ❤️
Over 150 Tiny Animals to choose from, each one hand felted from organic wool by our skilled artisans.
Find the perfect gift for someone you love. ❤️
Text 2Find the perfect gift for someone you love! 🎁
Over 150 Tiny Animals, hand felted from organic wool by our skilled artisans.
Over 150 Tiny Animals, hand felted from organic wool by our skilled artisans.
Text 3Over 6,500 five-star reviews. ⭐⭐⭐⭐⭐
Our customers give our Tiny Animals 4.97 out of 5 on average, for the quality, the detail and the smile they bring.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from.
Our customers give our Tiny Animals 4.97 out of 5 on average, for the quality, the detail and the smile they bring.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from.
Text 4For Mum's birthday, for a granddaughter, or for someone who just needs a smile. ❤️
Our customers find a Tiny Animal for everyone, and their reviews say it best: beautifully made, and loved.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Our customers find a Tiny Animal for everyone, and their reviews say it best: beautifully made, and loved.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Text 5Find the perfect gift for someone you love, and we'll send it straight to their door. 🎁
Order before 2pm, Monday to Friday, for same-day dispatch, with a message card and no prices in the parcel.
Over 150 Tiny Animals, each hand felted from organic wool by our skilled artisans.
Order before 2pm, Monday to Friday, for same-day dispatch, with a message card and no prices in the parcel.
Over 150 Tiny Animals, each hand felted from organic wool by our skilled artisans.
HeadlinesFind the Perfect Gift
Rated 4.97 by Our Customers
Over 150 Little Characters
Handmade Gifts They'll Keep
The Tiny Animals Collection
Rated 4.97 by Our Customers
Over 150 Little Characters
Handmade Gifts They'll Keep
The Tiny Animals Collection
Linksewheartfelt.co.uk/collections/best-sellers
Open in Ads Manager →
How this is read
The 5 texts run as options inside 6 ads (Ad 95, Ad 96, Ad 97, Ad 98, Ad 99, Ad 100). Meta chooses which text each person sees, so the texts never get equal spend, and Reels and Stories show no primary text at all, so text spend adds up to less than the ads' total. Per-text results are a steer, not a verdict: a colder text can look weaker while still doing its job for people who are not ready yet. Not served at all so far: Practical.
Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.