Kova
Commerce
Founder Sonia: which opening line sells the range through the maker
Paused mid-testAd copy · writing structureThe ads are paused with £169 spent. Nothing has been called.
What we think
Same message written five ways on the new UGC videos. Across the seven UGC sets the same structures repeat, so the reads stack into one answer: which opening Sew Heart Felt copy should lead with.
What is different between the versions
The opening structure of the primary text only. Same videos, link and audience within the set.
When we call it
£35.00 spent on each version, or 28 days, whichever comes first. Not before.
Progress to a verdict
Over time
Cost per purchase, running total
Each day's line is the whole test so far, so it settles as the numbers grow
Founder introductionShort copySpecific person firstDetail firstScene setting
Spend per day
Shows whether every version is getting its share
Founder introductionShort copySpecific person firstDetail firstScene setting
Purchases, running total
The count behind the cost per purchase
Founder introductionShort copySpecific person firstDetail firstScene setting
Click-through rate, running total
The earliest signal: does the ad earn the click
Founder introductionShort copySpecific person firstDetail firstScene setting
Versions
| Version | Spent | Link clicks | CTR | Purchases | Cost per purchase | Purchases per click | ROAS |
|---|---|---|---|---|---|---|---|
| Founder introduction | £67.79 | 124 | 2.41% | 5 | £13.56 | 4.03% | 2.61x |
| Short copy | £17.82 | 41 | 3.01% | 2 | £8.91 | 4.88% | 4.37x |
| Specific person first | £62.83 | 108 | 2.18% | 1 | £62.83 | 0.93% | 0.64x |
| Detail first | £14.43 | 23 | 2.18% | 1 | £14.43 | 4.35% | 3.74x |
| Scene setting | £6.19 | 16 | 3.12% | 0 | – | 0.00% | 0.00x |
Day-by-day figures
| Day | Founder introduction spend · clicks · purchases | Short copy spend · clicks · purchases | Specific person first spend · clicks · purchases | Detail first spend · clicks · purchases | Scene setting spend · clicks · purchases |
|---|---|---|---|---|---|
| 14 Oct | £3.62 · 7 · 0 | £1.39 · 3 · 0 | £4.07 · 13 · 1 | £1.62 · 0 · 0 | £1.08 · 2 · 0 |
| 15 Oct | £5.25 · 7 · 0 | £0.71 · 2 · 0 | £9.92 · 23 · 0 | £1.51 · 5 · 1 | £0.37 · 0 · 0 |
| 16 Oct | £5.38 · 18 · 1 | £5.87 · 14 · 1 | £7.32 · 10 · 0 | £0.70 · 0 · 0 | £0.58 · 1 · 0 |
| 17 Oct | £8.83 · 22 · 0 | £1.47 · 2 · 0 | £5.29 · 10 · 0 | £1.65 · 0 · 0 | £0.58 · 0 · 0 |
| 18 Oct | £12.15 · 28 · 0 | £1.29 · 3 · 0 | £6.62 · 7 · 0 | £1.02 · 4 · 0 | £0.38 · 3 · 0 |
| 19 Oct | £12.23 · 23 · 3 | £0.91 · 1 · 0 | £7.53 · 11 · 0 | £1.94 · 5 · 0 | £0.60 · 0 · 0 |
| 20 Oct | £6.08 · 4 · 0 | £1.99 · 7 · 1 | £5.90 · 5 · 0 | £4.08 · 7 · 0 | £1.59 · 4 · 0 |
| 21 Oct | £8.15 · 9 · 1 | £1.53 · 4 · 0 | £8.41 · 12 · 0 | £0.93 · 2 · 0 | £0.27 · 1 · 0 |
| 22 Oct | £6.10 · 6 · 0 | £2.66 · 5 · 0 | £7.77 · 17 · 0 | £0.98 · 0 · 0 | £0.74 · 5 · 0 |
| 23 Oct | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 |
Where it runs
6 ads in 1 campaign. Figures are each ad's total since the test started, across every text it carries. Open an ad to see the copy it runs.
Ad 89Campaign paused
£131 spend7 purchases£18.69 per purchase2.63% CTR
Copy (5 texts, 5 headlines)
Text 1Meet Sonia, founder and designer at Sew Heart Felt. ✏️
Every Tiny Animal starts as a drawing on her farmhouse table in Oxfordshire, designed around the kind of person it might remind you of.
The cricket-mad dad, the mum who adores gardening, the friend who's never without her knitting.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from. ❤️
Every Tiny Animal starts as a drawing on her farmhouse table in Oxfordshire, designed around the kind of person it might remind you of.
The cricket-mad dad, the mum who adores gardening, the friend who's never without her knitting.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from. ❤️
Text 2A little character for every personality! ❤️
Over 150 Tiny Animals, designed by our founder Sonia and hand felted from organic wool.
Over 150 Tiny Animals, designed by our founder Sonia and hand felted from organic wool.
Text 3Your cricket-mad dad. Your mum who adores gardening. Your friend who's never without her knitting. 🏏
Our founder Sonia designs every Tiny Animal with someone like them in mind, from Cricketer Mouse to Gardener Mouse and Knitting Nell.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Our founder Sonia designs every Tiny Animal with someone like them in mind, from Cricketer Mouse to Gardener Mouse and Knitting Nell.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Text 4The glasses on Knitting Nell. 🧶
The patch pockets on Fishing Mouse.
Our founder Sonia thinks about every tiny detail, from their expression to what they're wearing and holding, so each character feels made for someone you know.
Hand felted from organic wool by our skilled artisans, with over 150 to choose from.
The patch pockets on Fishing Mouse.
Our founder Sonia thinks about every tiny detail, from their expression to what they're wearing and holding, so each character feels made for someone you know.
Hand felted from organic wool by our skilled artisans, with over 150 to choose from.
Text 5The best part is the moment they open it. 🎁
They know straight away it was chosen especially for them, and every time they see it after, it's a little reminder that you thought of them.
Every Tiny Animal is designed by our founder Sonia and hand felted from organic wool by our skilled artisans. ❤️
They know straight away it was chosen especially for them, and every time they see it after, it's a little reminder that you thought of them.
Every Tiny Animal is designed by our founder Sonia and hand felted from organic wool by our skilled artisans. ❤️
HeadlinesDesigned For The People You Love
Meet Our Founder, Sonia
Over 150 Little Characters
Free Gift Box Included
The Tiny Animals Collection
Meet Our Founder, Sonia
Over 150 Little Characters
Free Gift Box Included
The Tiny Animals Collection
Linksewheartfelt.co.uk/collections/best-sellers
Open in Ads Manager →
Ad 85Campaign paused
£52.35 spend1 purchase£52.35 per purchase2.15% CTR
Copy (5 texts, 5 headlines)
Text 1Meet Sonia, founder and designer at Sew Heart Felt. ✏️
Every Tiny Animal starts as a drawing on her farmhouse table in Oxfordshire, designed around the kind of person it might remind you of.
The cricket-mad dad, the mum who adores gardening, the friend who's never without her knitting.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from. ❤️
Every Tiny Animal starts as a drawing on her farmhouse table in Oxfordshire, designed around the kind of person it might remind you of.
The cricket-mad dad, the mum who adores gardening, the friend who's never without her knitting.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from. ❤️
Text 2A little character for every personality! ❤️
Over 150 Tiny Animals, designed by our founder Sonia and hand felted from organic wool.
Over 150 Tiny Animals, designed by our founder Sonia and hand felted from organic wool.
Text 3Your cricket-mad dad. Your mum who adores gardening. Your friend who's never without her knitting. 🏏
Our founder Sonia designs every Tiny Animal with someone like them in mind, from Cricketer Mouse to Gardener Mouse and Knitting Nell.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Our founder Sonia designs every Tiny Animal with someone like them in mind, from Cricketer Mouse to Gardener Mouse and Knitting Nell.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Text 4The glasses on Knitting Nell. 🧶
The patch pockets on Fishing Mouse.
Our founder Sonia thinks about every tiny detail, from their expression to what they're wearing and holding, so each character feels made for someone you know.
Hand felted from organic wool by our skilled artisans, with over 150 to choose from.
The patch pockets on Fishing Mouse.
Our founder Sonia thinks about every tiny detail, from their expression to what they're wearing and holding, so each character feels made for someone you know.
Hand felted from organic wool by our skilled artisans, with over 150 to choose from.
Text 5The best part is the moment they open it. 🎁
They know straight away it was chosen especially for them, and every time they see it after, it's a little reminder that you thought of them.
Every Tiny Animal is designed by our founder Sonia and hand felted from organic wool by our skilled artisans. ❤️
They know straight away it was chosen especially for them, and every time they see it after, it's a little reminder that you thought of them.
Every Tiny Animal is designed by our founder Sonia and hand felted from organic wool by our skilled artisans. ❤️
HeadlinesDesigned For The People You Love
Meet Our Founder, Sonia
Over 150 Little Characters
Free Gift Box Included
The Tiny Animals Collection
Meet Our Founder, Sonia
Over 150 Little Characters
Free Gift Box Included
The Tiny Animals Collection
Linksewheartfelt.co.uk/collections/best-sellers
Open in Ads Manager →
Ad 87Campaign paused
£10.10 spend1 purchase£10.10 per purchase2.40% CTR
Copy (5 texts, 5 headlines)
Text 1Meet Sonia, founder and designer at Sew Heart Felt. ✏️
Every Tiny Animal starts as a drawing on her farmhouse table in Oxfordshire, designed around the kind of person it might remind you of.
The cricket-mad dad, the mum who adores gardening, the friend who's never without her knitting.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from. ❤️
Every Tiny Animal starts as a drawing on her farmhouse table in Oxfordshire, designed around the kind of person it might remind you of.
The cricket-mad dad, the mum who adores gardening, the friend who's never without her knitting.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from. ❤️
Text 2A little character for every personality! ❤️
Over 150 Tiny Animals, designed by our founder Sonia and hand felted from organic wool.
Over 150 Tiny Animals, designed by our founder Sonia and hand felted from organic wool.
Text 3Your cricket-mad dad. Your mum who adores gardening. Your friend who's never without her knitting. 🏏
Our founder Sonia designs every Tiny Animal with someone like them in mind, from Cricketer Mouse to Gardener Mouse and Knitting Nell.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Our founder Sonia designs every Tiny Animal with someone like them in mind, from Cricketer Mouse to Gardener Mouse and Knitting Nell.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Text 4The glasses on Knitting Nell. 🧶
The patch pockets on Fishing Mouse.
Our founder Sonia thinks about every tiny detail, from their expression to what they're wearing and holding, so each character feels made for someone you know.
Hand felted from organic wool by our skilled artisans, with over 150 to choose from.
The patch pockets on Fishing Mouse.
Our founder Sonia thinks about every tiny detail, from their expression to what they're wearing and holding, so each character feels made for someone you know.
Hand felted from organic wool by our skilled artisans, with over 150 to choose from.
Text 5The best part is the moment they open it. 🎁
They know straight away it was chosen especially for them, and every time they see it after, it's a little reminder that you thought of them.
Every Tiny Animal is designed by our founder Sonia and hand felted from organic wool by our skilled artisans. ❤️
They know straight away it was chosen especially for them, and every time they see it after, it's a little reminder that you thought of them.
Every Tiny Animal is designed by our founder Sonia and hand felted from organic wool by our skilled artisans. ❤️
HeadlinesDesigned For The People You Love
Meet Our Founder, Sonia
Over 150 Little Characters
Free Gift Box Included
The Tiny Animals Collection
Meet Our Founder, Sonia
Over 150 Little Characters
Free Gift Box Included
The Tiny Animals Collection
Linksewheartfelt.co.uk/collections/best-sellers
Open in Ads Manager →
Ad 88Campaign paused
£0.88 spend0 purchases– per purchase0.00% CTR
Copy (5 texts, 5 headlines)
Text 1Meet Sonia, founder and designer at Sew Heart Felt. ✏️
Every Tiny Animal starts as a drawing on her farmhouse table in Oxfordshire, designed around the kind of person it might remind you of.
The cricket-mad dad, the mum who adores gardening, the friend who's never without her knitting.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from. ❤️
Every Tiny Animal starts as a drawing on her farmhouse table in Oxfordshire, designed around the kind of person it might remind you of.
The cricket-mad dad, the mum who adores gardening, the friend who's never without her knitting.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from. ❤️
Text 2A little character for every personality! ❤️
Over 150 Tiny Animals, designed by our founder Sonia and hand felted from organic wool.
Over 150 Tiny Animals, designed by our founder Sonia and hand felted from organic wool.
Text 3Your cricket-mad dad. Your mum who adores gardening. Your friend who's never without her knitting. 🏏
Our founder Sonia designs every Tiny Animal with someone like them in mind, from Cricketer Mouse to Gardener Mouse and Knitting Nell.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Our founder Sonia designs every Tiny Animal with someone like them in mind, from Cricketer Mouse to Gardener Mouse and Knitting Nell.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Text 4The glasses on Knitting Nell. 🧶
The patch pockets on Fishing Mouse.
Our founder Sonia thinks about every tiny detail, from their expression to what they're wearing and holding, so each character feels made for someone you know.
Hand felted from organic wool by our skilled artisans, with over 150 to choose from.
The patch pockets on Fishing Mouse.
Our founder Sonia thinks about every tiny detail, from their expression to what they're wearing and holding, so each character feels made for someone you know.
Hand felted from organic wool by our skilled artisans, with over 150 to choose from.
Text 5The best part is the moment they open it. 🎁
They know straight away it was chosen especially for them, and every time they see it after, it's a little reminder that you thought of them.
Every Tiny Animal is designed by our founder Sonia and hand felted from organic wool by our skilled artisans. ❤️
They know straight away it was chosen especially for them, and every time they see it after, it's a little reminder that you thought of them.
Every Tiny Animal is designed by our founder Sonia and hand felted from organic wool by our skilled artisans. ❤️
HeadlinesDesigned For The People You Love
Meet Our Founder, Sonia
Over 150 Little Characters
Free Gift Box Included
The Tiny Animals Collection
Meet Our Founder, Sonia
Over 150 Little Characters
Free Gift Box Included
The Tiny Animals Collection
Linksewheartfelt.co.uk/collections/best-sellers
Open in Ads Manager →
Ad 86Campaign paused
£0.48 spend0 purchases– per purchase2.08% CTR
Copy (5 texts, 5 headlines)
Text 1Meet Sonia, founder and designer at Sew Heart Felt. ✏️
Every Tiny Animal starts as a drawing on her farmhouse table in Oxfordshire, designed around the kind of person it might remind you of.
The cricket-mad dad, the mum who adores gardening, the friend who's never without her knitting.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from. ❤️
Every Tiny Animal starts as a drawing on her farmhouse table in Oxfordshire, designed around the kind of person it might remind you of.
The cricket-mad dad, the mum who adores gardening, the friend who's never without her knitting.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from. ❤️
Text 2A little character for every personality! ❤️
Over 150 Tiny Animals, designed by our founder Sonia and hand felted from organic wool.
Over 150 Tiny Animals, designed by our founder Sonia and hand felted from organic wool.
Text 3Your cricket-mad dad. Your mum who adores gardening. Your friend who's never without her knitting. 🏏
Our founder Sonia designs every Tiny Animal with someone like them in mind, from Cricketer Mouse to Gardener Mouse and Knitting Nell.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Our founder Sonia designs every Tiny Animal with someone like them in mind, from Cricketer Mouse to Gardener Mouse and Knitting Nell.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Text 4The glasses on Knitting Nell. 🧶
The patch pockets on Fishing Mouse.
Our founder Sonia thinks about every tiny detail, from their expression to what they're wearing and holding, so each character feels made for someone you know.
Hand felted from organic wool by our skilled artisans, with over 150 to choose from.
The patch pockets on Fishing Mouse.
Our founder Sonia thinks about every tiny detail, from their expression to what they're wearing and holding, so each character feels made for someone you know.
Hand felted from organic wool by our skilled artisans, with over 150 to choose from.
Text 5The best part is the moment they open it. 🎁
They know straight away it was chosen especially for them, and every time they see it after, it's a little reminder that you thought of them.
Every Tiny Animal is designed by our founder Sonia and hand felted from organic wool by our skilled artisans. ❤️
They know straight away it was chosen especially for them, and every time they see it after, it's a little reminder that you thought of them.
Every Tiny Animal is designed by our founder Sonia and hand felted from organic wool by our skilled artisans. ❤️
HeadlinesDesigned For The People You Love
Meet Our Founder, Sonia
Over 150 Little Characters
Free Gift Box Included
The Tiny Animals Collection
Meet Our Founder, Sonia
Over 150 Little Characters
Free Gift Box Included
The Tiny Animals Collection
Linksewheartfelt.co.uk/collections/best-sellers
Open in Ads Manager →
Ad 90Campaign paused
£0.30 spend0 purchases– per purchase3.13% CTR
Copy (5 texts, 5 headlines)
Text 1Meet Sonia, founder and designer at Sew Heart Felt. ✏️
Every Tiny Animal starts as a drawing on her farmhouse table in Oxfordshire, designed around the kind of person it might remind you of.
The cricket-mad dad, the mum who adores gardening, the friend who's never without her knitting.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from. ❤️
Every Tiny Animal starts as a drawing on her farmhouse table in Oxfordshire, designed around the kind of person it might remind you of.
The cricket-mad dad, the mum who adores gardening, the friend who's never without her knitting.
Each one is hand felted from organic wool by our skilled artisans, with over 150 characters to choose from. ❤️
Text 2A little character for every personality! ❤️
Over 150 Tiny Animals, designed by our founder Sonia and hand felted from organic wool.
Over 150 Tiny Animals, designed by our founder Sonia and hand felted from organic wool.
Text 3Your cricket-mad dad. Your mum who adores gardening. Your friend who's never without her knitting. 🏏
Our founder Sonia designs every Tiny Animal with someone like them in mind, from Cricketer Mouse to Gardener Mouse and Knitting Nell.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Our founder Sonia designs every Tiny Animal with someone like them in mind, from Cricketer Mouse to Gardener Mouse and Knitting Nell.
Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.
Text 4The glasses on Knitting Nell. 🧶
The patch pockets on Fishing Mouse.
Our founder Sonia thinks about every tiny detail, from their expression to what they're wearing and holding, so each character feels made for someone you know.
Hand felted from organic wool by our skilled artisans, with over 150 to choose from.
The patch pockets on Fishing Mouse.
Our founder Sonia thinks about every tiny detail, from their expression to what they're wearing and holding, so each character feels made for someone you know.
Hand felted from organic wool by our skilled artisans, with over 150 to choose from.
Text 5The best part is the moment they open it. 🎁
They know straight away it was chosen especially for them, and every time they see it after, it's a little reminder that you thought of them.
Every Tiny Animal is designed by our founder Sonia and hand felted from organic wool by our skilled artisans. ❤️
They know straight away it was chosen especially for them, and every time they see it after, it's a little reminder that you thought of them.
Every Tiny Animal is designed by our founder Sonia and hand felted from organic wool by our skilled artisans. ❤️
HeadlinesDesigned For The People You Love
Meet Our Founder, Sonia
Over 150 Little Characters
Free Gift Box Included
The Tiny Animals Collection
Meet Our Founder, Sonia
Over 150 Little Characters
Free Gift Box Included
The Tiny Animals Collection
Linksewheartfelt.co.uk/collections/best-sellers
Open in Ads Manager →
How this is read
The 5 texts run as options inside 6 ads (Ad 85, Ad 86, Ad 87, Ad 88, Ad 89, Ad 90). Meta chooses which text each person sees, so the texts never get equal spend, and Reels and Stories show no primary text at all, so text spend adds up to less than the ads' total. Per-text results are a steer, not a verdict: a colder text can look weaker while still doing its job for people who are not ready yet.
Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.