Kova
Commerce
Heart and Flowers Sheep: which opening line beats a bouquet
Paused mid-testAd copy · writing structureThe ads are paused with £616 spent. Nothing has been called.
What we think
Same message written five ways on the new UGC videos. Across the seven UGC sets the same structures repeat, so the reads stack into one answer: which opening Sew Heart Felt copy should lead with.
What is different between the versions
The opening structure of the primary text only. Same videos, link and audience within the set.
When we call it
£35.00 spent on each version, or 28 days, whichever comes first. Not before.
Progress to a verdict
Over time
Cost per purchase, running total
Each day's line is the whole test so far, so it settles as the numbers grow
Character introductionTestimonial firstContrastShort copyFounder's words
Spend per day
Shows whether every version is getting its share
Character introductionTestimonial firstContrastShort copyFounder's words
Purchases, running total
The count behind the cost per purchase
Character introductionTestimonial firstContrastShort copyFounder's words
Click-through rate, running total
The earliest signal: does the ad earn the click
Character introductionTestimonial firstContrastShort copyFounder's words
Versions
| Version | Spent | Link clicks | CTR | Purchases | Cost per purchase | Purchases per click | ROAS |
|---|---|---|---|---|---|---|---|
| Character introduction | £77.50 | 179 | 2.04% | 6 | £12.92 | 3.35% | 4.02x |
| Testimonial first | £309 | 794 | 1.81% | 15 | £20.60 | 1.89% | 1.10x |
| Contrast | £59.37 | 139 | 1.45% | 3 | £19.79 | 2.16% | 1.60x |
| Short copy | £142 | 307 | 1.19% | 4 | £35.56 | 1.30% | 1.10x |
| Founder's words | £27.84 | 46 | 0.92% | 2 | £13.92 | 4.35% | 1.85x |
Day-by-day figures
| Day | Character introduction spend · clicks · purchases | Testimonial first spend · clicks · purchases | Contrast spend · clicks · purchases | Short copy spend · clicks · purchases | Founder's words spend · clicks · purchases |
|---|---|---|---|---|---|
| 14 Oct | £2.23 · 5 · 0 | £1.11 · 1 · 0 | £3.06 · 9 · 1 | £2.36 · 8 · 0 | £1.56 · 2 · 0 |
| 15 Oct | £2.18 · 4 · 0 | £3.79 · 11 · 0 | £4.79 · 14 · 1 | £5.78 · 10 · 0 | £2.48 · 3 · 0 |
| 16 Oct | £23.62 · 67 · 3 | £20.69 · 50 · 2 | £13.94 · 32 · 0 | £27.21 · 58 · 1 | £3.34 · 3 · 0 |
| 17 Oct | £21.84 · 44 · 1 | £57.65 · 137 · 2 | £15.15 · 33 · 0 | £15.76 · 26 · 0 | £6.39 · 14 · 0 |
| 18 Oct | £7.51 · 15 · 0 | £42.51 · 122 · 1 | £8.23 · 14 · 0 | £18.20 · 25 · 0 | £3.00 · 1 · 2 |
| 19 Oct | £4.83 · 11 · 0 | £42.16 · 121 · 2 | £2.53 · 8 · 0 | £19.30 · 49 · 2 | £2.55 · 1 · 0 |
| 20 Oct | £4.29 · 11 · 2 | £40.06 · 116 · 2 | £3.26 · 11 · 0 | £19.96 · 46 · 0 | £1.71 · 7 · 0 |
| 21 Oct | £5.70 · 14 · 0 | £56.11 · 140 · 3 | £3.66 · 7 · 0 | £17.24 · 54 · 0 | £3.94 · 11 · 0 |
| 22 Oct | £5.30 · 8 · 0 | £44.94 · 96 · 3 | £4.75 · 11 · 1 | £16.42 · 31 · 1 | £2.87 · 4 · 0 |
| 23 Oct | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 |
Where it runs
4 ads in 1 campaign. Figures are each ad's total since the test started, across every text it carries. Open an ad to see the copy it runs.
Ad 91Campaign paused
£716 spend33 purchases£21.69 per purchase1.59% CTR
Copy (5 texts, 5 headlines)
Text 1Meet the Heart and Flowers Sheep. 💐
Our founder Sonia made her for Mum: all the feeling of a bunch of flowers, in something she can actually keep.
She's hand felted from organic wool by our skilled artisans and arrives in her own free little house gift box, ready to give. ❤️
Our founder Sonia made her for Mum: all the feeling of a bunch of flowers, in something she can actually keep.
She's hand felted from organic wool by our skilled artisans and arrives in her own free little house gift box, ready to give. ❤️
Text 2"Rather than spend a small fortune on a bouquet, I thought of something as lovely but lasting." Johanna H. ⭐⭐⭐⭐⭐
The Heart and Flowers Sheep was designed by our founder Sonia to stay on Mum's shelf long after the flowers have gone.
Hand felted from organic wool by our skilled artisans, so each one is genuinely unique.
The Heart and Flowers Sheep was designed by our founder Sonia to stay on Mum's shelf long after the flowers have gone.
Hand felted from organic wool by our skilled artisans, so each one is genuinely unique.
Text 3Flowers are lovely, but after a week or two they're gone, and then the cards come down too. 💐
Heart and Flowers Sheep stays on Mum's shelf, bedside table or mantelpiece, a little reminder that you thought of her.
Hand felted from organic wool by our skilled artisans and delivered in a free little house gift box.
Heart and Flowers Sheep stays on Mum's shelf, bedside table or mantelpiece, a little reminder that you thought of her.
Hand felted from organic wool by our skilled artisans and delivered in a free little house gift box.
Text 4Lasts longer than flowers! 💐
Heart and Flowers Sheep, hand felted from organic wool and delivered in a free little house gift box.
Heart and Flowers Sheep, hand felted from organic wool and delivered in a free little house gift box.
Text 5"I love the idea of giving Mum something that brings the same feeling as flowers, but that she can actually keep." Sonia, our founder ❤️
That's why she designed Heart and Flowers Sheep, to sit on a shelf or mantelpiece long after the occasion has passed as a reminder of your love.
Hand felted from organic wool by our skilled artisans and tucked up in her own free little house gift box.
That's why she designed Heart and Flowers Sheep, to sit on a shelf or mantelpiece long after the occasion has passed as a reminder of your love.
Hand felted from organic wool by our skilled artisans and tucked up in her own free little house gift box.
HeadlinesLasts Longer Than Flowers
Meet Heart and Flowers Sheep
A Gift Mum Can Keep
Free Gift Box Included
Designed by Our Founder, Sonia
Meet Heart and Flowers Sheep
A Gift Mum Can Keep
Free Gift Box Included
Designed by Our Founder, Sonia
Linksewheartfelt.co.uk/products/hearts-and-flowers-sheep
Open in Ads Manager →
Ad 94Campaign paused
£30.70 spend3 purchases£10.23 per purchase2.42% CTR
Copy (5 texts, 5 headlines)
Text 1Meet the Heart and Flowers Sheep. 💐
Our founder Sonia made her for Mum: all the feeling of a bunch of flowers, in something she can actually keep.
She's hand felted from organic wool by our skilled artisans and arrives in her own free little house gift box, ready to give. ❤️
Our founder Sonia made her for Mum: all the feeling of a bunch of flowers, in something she can actually keep.
She's hand felted from organic wool by our skilled artisans and arrives in her own free little house gift box, ready to give. ❤️
Text 2"Rather than spend a small fortune on a bouquet, I thought of something as lovely but lasting." Johanna H. ⭐⭐⭐⭐⭐
The Heart and Flowers Sheep was designed by our founder Sonia to stay on Mum's shelf long after the flowers have gone.
Hand felted from organic wool by our skilled artisans, so each one is genuinely unique.
The Heart and Flowers Sheep was designed by our founder Sonia to stay on Mum's shelf long after the flowers have gone.
Hand felted from organic wool by our skilled artisans, so each one is genuinely unique.
Text 3Flowers are lovely, but after a week or two they're gone, and then the cards come down too. 💐
Heart and Flowers Sheep stays on Mum's shelf, bedside table or mantelpiece, a little reminder that you thought of her.
Hand felted from organic wool by our skilled artisans and delivered in a free little house gift box.
Heart and Flowers Sheep stays on Mum's shelf, bedside table or mantelpiece, a little reminder that you thought of her.
Hand felted from organic wool by our skilled artisans and delivered in a free little house gift box.
Text 4Lasts longer than flowers! 💐
Heart and Flowers Sheep, hand felted from organic wool and delivered in a free little house gift box.
Heart and Flowers Sheep, hand felted from organic wool and delivered in a free little house gift box.
Text 5"I love the idea of giving Mum something that brings the same feeling as flowers, but that she can actually keep." Sonia, our founder ❤️
That's why she designed Heart and Flowers Sheep, to sit on a shelf or mantelpiece long after the occasion has passed as a reminder of your love.
Hand felted from organic wool by our skilled artisans and tucked up in her own free little house gift box.
That's why she designed Heart and Flowers Sheep, to sit on a shelf or mantelpiece long after the occasion has passed as a reminder of your love.
Hand felted from organic wool by our skilled artisans and tucked up in her own free little house gift box.
HeadlinesLasts Longer Than Flowers
Meet Heart and Flowers Sheep
A Gift Mum Can Keep
Free Gift Box Included
Designed by Our Founder, Sonia
Meet Heart and Flowers Sheep
A Gift Mum Can Keep
Free Gift Box Included
Designed by Our Founder, Sonia
Linksewheartfelt.co.uk/products/hearts-and-flowers-sheep
Open in Ads Manager →
Ad 93Campaign paused
£1.34 spend0 purchases– per purchase2.73% CTR
Copy (5 texts, 5 headlines)
Text 1Meet the Heart and Flowers Sheep. 💐
Our founder Sonia made her for Mum: all the feeling of a bunch of flowers, in something she can actually keep.
She's hand felted from organic wool by our skilled artisans and arrives in her own free little house gift box, ready to give. ❤️
Our founder Sonia made her for Mum: all the feeling of a bunch of flowers, in something she can actually keep.
She's hand felted from organic wool by our skilled artisans and arrives in her own free little house gift box, ready to give. ❤️
Text 2"Rather than spend a small fortune on a bouquet, I thought of something as lovely but lasting." Johanna H. ⭐⭐⭐⭐⭐
The Heart and Flowers Sheep was designed by our founder Sonia to stay on Mum's shelf long after the flowers have gone.
Hand felted from organic wool by our skilled artisans, so each one is genuinely unique.
The Heart and Flowers Sheep was designed by our founder Sonia to stay on Mum's shelf long after the flowers have gone.
Hand felted from organic wool by our skilled artisans, so each one is genuinely unique.
Text 3Flowers are lovely, but after a week or two they're gone, and then the cards come down too. 💐
Heart and Flowers Sheep stays on Mum's shelf, bedside table or mantelpiece, a little reminder that you thought of her.
Hand felted from organic wool by our skilled artisans and delivered in a free little house gift box.
Heart and Flowers Sheep stays on Mum's shelf, bedside table or mantelpiece, a little reminder that you thought of her.
Hand felted from organic wool by our skilled artisans and delivered in a free little house gift box.
Text 4Lasts longer than flowers! 💐
Heart and Flowers Sheep, hand felted from organic wool and delivered in a free little house gift box.
Heart and Flowers Sheep, hand felted from organic wool and delivered in a free little house gift box.
Text 5"I love the idea of giving Mum something that brings the same feeling as flowers, but that she can actually keep." Sonia, our founder ❤️
That's why she designed Heart and Flowers Sheep, to sit on a shelf or mantelpiece long after the occasion has passed as a reminder of your love.
Hand felted from organic wool by our skilled artisans and tucked up in her own free little house gift box.
That's why she designed Heart and Flowers Sheep, to sit on a shelf or mantelpiece long after the occasion has passed as a reminder of your love.
Hand felted from organic wool by our skilled artisans and tucked up in her own free little house gift box.
HeadlinesLasts Longer Than Flowers
Meet Heart and Flowers Sheep
A Gift Mum Can Keep
Free Gift Box Included
Designed by Our Founder, Sonia
Meet Heart and Flowers Sheep
A Gift Mum Can Keep
Free Gift Box Included
Designed by Our Founder, Sonia
Linksewheartfelt.co.uk/products/hearts-and-flowers-sheep
Open in Ads Manager →
Ad 92Campaign paused
£0.78 spend0 purchases– per purchase0.70% CTR
Copy (5 texts, 5 headlines)
Text 1Meet the Heart and Flowers Sheep. 💐
Our founder Sonia made her for Mum: all the feeling of a bunch of flowers, in something she can actually keep.
She's hand felted from organic wool by our skilled artisans and arrives in her own free little house gift box, ready to give. ❤️
Our founder Sonia made her for Mum: all the feeling of a bunch of flowers, in something she can actually keep.
She's hand felted from organic wool by our skilled artisans and arrives in her own free little house gift box, ready to give. ❤️
Text 2"Rather than spend a small fortune on a bouquet, I thought of something as lovely but lasting." Johanna H. ⭐⭐⭐⭐⭐
The Heart and Flowers Sheep was designed by our founder Sonia to stay on Mum's shelf long after the flowers have gone.
Hand felted from organic wool by our skilled artisans, so each one is genuinely unique.
The Heart and Flowers Sheep was designed by our founder Sonia to stay on Mum's shelf long after the flowers have gone.
Hand felted from organic wool by our skilled artisans, so each one is genuinely unique.
Text 3Flowers are lovely, but after a week or two they're gone, and then the cards come down too. 💐
Heart and Flowers Sheep stays on Mum's shelf, bedside table or mantelpiece, a little reminder that you thought of her.
Hand felted from organic wool by our skilled artisans and delivered in a free little house gift box.
Heart and Flowers Sheep stays on Mum's shelf, bedside table or mantelpiece, a little reminder that you thought of her.
Hand felted from organic wool by our skilled artisans and delivered in a free little house gift box.
Text 4Lasts longer than flowers! 💐
Heart and Flowers Sheep, hand felted from organic wool and delivered in a free little house gift box.
Heart and Flowers Sheep, hand felted from organic wool and delivered in a free little house gift box.
Text 5"I love the idea of giving Mum something that brings the same feeling as flowers, but that she can actually keep." Sonia, our founder ❤️
That's why she designed Heart and Flowers Sheep, to sit on a shelf or mantelpiece long after the occasion has passed as a reminder of your love.
Hand felted from organic wool by our skilled artisans and tucked up in her own free little house gift box.
That's why she designed Heart and Flowers Sheep, to sit on a shelf or mantelpiece long after the occasion has passed as a reminder of your love.
Hand felted from organic wool by our skilled artisans and tucked up in her own free little house gift box.
HeadlinesLasts Longer Than Flowers
Meet Heart and Flowers Sheep
A Gift Mum Can Keep
Free Gift Box Included
Designed by Our Founder, Sonia
Meet Heart and Flowers Sheep
A Gift Mum Can Keep
Free Gift Box Included
Designed by Our Founder, Sonia
Linksewheartfelt.co.uk/products/hearts-and-flowers-sheep
Open in Ads Manager →
How this is read
The 5 texts run as options inside 4 ads (Ad 91, Ad 92, Ad 93, Ad 94). Meta chooses which text each person sees, so the texts never get equal spend, and Reels and Stories show no primary text at all, so text spend adds up to less than the ads' total. Per-text results are a steer, not a verdict: a colder text can look weaker while still doing its job for people who are not ready yet.
Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.