Kova
Commerce
Halloween Tiny Animals: which stage of the buyer's journey the copy should speak to
Too early to callAd copy · funnel stage£83.25 spent across 5 versions in 22 days. Too early to call; verdict due around 29 Oct.
What we think
The single-character Halloween ads carry one text per stage: meet the characters (not looking yet), two comparison lines (pumpkins go to soup, no plastic skeletons), a review (knows the product) and the straight line-up (ready to order). The read tells us which depth Halloween buyers arrive at.
What is different between the versions
The stage each primary text is written for. Runs on the eight single-character images.
When we call it
£35.00 spent on each version, or 28 days, whichever comes first. Not before.
Progress to a verdict
What this will tell us
How much warming up a seasonal decor buyer needs, which shapes the Christmas decor copy.
Over time
Cost per purchase, running total
Each day's line is the whole test so far, so it settles as the numbers grow
Not looking yet: meet the charactersComparing options: pumpkinsComparing options: plastic skeletonsKnows the product: reviewReady to order: the line-up
Spend per day
Shows whether every version is getting its share
Not looking yet: meet the charactersComparing options: pumpkinsComparing options: plastic skeletonsKnows the product: reviewReady to order: the line-up
Purchases, running total
The count behind the cost per purchase
Not looking yet: meet the charactersComparing options: pumpkinsComparing options: plastic skeletonsKnows the product: reviewReady to order: the line-up
Click-through rate, running total
The earliest signal: does the ad earn the click
Not looking yet: meet the charactersComparing options: pumpkinsComparing options: plastic skeletonsKnows the product: reviewReady to order: the line-up
Versions
| Version | Spent | Link clicks | CTR | Purchases | Cost per purchase | Purchases per click | ROAS |
|---|---|---|---|---|---|---|---|
| Not looking yet: meet the characters | £16.82 | 38 | 1.49% | 1 | £16.82 | 2.63% | 3.73x |
| Comparing options: pumpkins | £18.17 | 21 | 1.00% | 4 | £4.54 | 19.05% | 4.91x |
| Comparing options: plastic skeletons | £10.71 | 10 | 0.67% | 0 | – | 0.00% | 0.00x |
| Knows the product: review | £13.44 | 24 | 1.13% | 0 | – | 0.00% | 0.00x |
| Ready to order: the line-up | £24.12 | 54 | 1.59% | 0 | – | 0.00% | 0.00x |
Day-by-day figures
| Day | Not looking yet: meet the characters spend · clicks · purchases | Comparing options: pumpkins spend · clicks · purchases | Comparing options: plastic skeletons spend · clicks · purchases | Knows the product: review spend · clicks · purchases | Ready to order: the line-up spend · clicks · purchases |
|---|---|---|---|---|---|
| 1 Oct | £3.11 · 6 · 0 | £3.25 · 2 · 0 | £1.06 · 1 · 0 | £0.80 · 3 · 0 | £8.17 · 16 · 0 |
| 2 Oct | £0.78 · 3 · 0 | £0.94 · 3 · 0 | £2.29 · 3 · 0 | £0.77 · 2 · 0 | £2.57 · 5 · 0 |
| 3 Oct | £0.88 · 2 · 1 | £0.29 · 0 · 0 | £0.28 · 1 · 0 | £0.49 · 2 · 0 | £0.41 · 1 · 0 |
| 4 Oct | £1.93 · 6 · 0 | £0.17 · 1 · 0 | £0.25 · 0 · 0 | £2.45 · 5 · 0 | £1.10 · 1 · 0 |
| 5 Oct | £1.22 · 0 · 0 | £0.36 · 0 · 0 | £0.78 · 1 · 0 | £0.60 · 0 · 0 | £0.69 · 3 · 0 |
| 6 Oct | £0.40 · 1 · 0 | £0.10 · 0 · 0 | £0.60 · 1 · 0 | £0.09 · 0 · 0 | £0.46 · 1 · 0 |
| 7 Oct | £0.45 · 2 · 0 | £0.04 · 0 · 0 | £0.24 · 0 · 0 | £0.23 · 1 · 0 | £0.64 · 0 · 0 |
| 8 Oct | £0.57 · 3 · 0 | £0.16 · 2 · 0 | £0.12 · 0 · 0 | £0.94 · 0 · 0 | £6.06 · 24 · 0 |
| 9 Oct | £0.30 · 0 · 0 | £0.04 · 0 · 0 | £0.05 · 0 · 0 | £0 · 0 · 0 | £0.26 · 0 · 0 |
| 10 Oct | £0.27 · 0 · 0 | £0.58 · 0 · 0 | £0.11 · 0 · 0 | £0 · 0 · 0 | £0.23 · 0 · 0 |
| 11 Oct | £0.19 · 1 · 0 | £0.11 · 0 · 0 | £0 · 0 · 0 | £0.03 · 0 · 0 | £0.25 · 0 · 0 |
| 12 Oct | £0.22 · 0 · 0 | £0.04 · 0 · 0 | £0.01 · 0 · 0 | £0 · 0 · 0 | £0.24 · 1 · 0 |
| 13 Oct | £0.23 · 1 · 0 | £0.29 · 1 · 1 | £0.07 · 0 · 0 | £0.01 · 1 · 0 | £0.30 · 0 · 0 |
| 14 Oct | £0.17 · 0 · 0 | £0.95 · 0 · 0 | £0.34 · 1 · 0 | £0.09 · 1 · 0 | £0.19 · 0 · 0 |
| 15 Oct | £0.99 · 0 · 0 | £2.09 · 1 · 1 | £0.73 · 0 · 0 | £0.70 · 0 · 0 | £0.10 · 0 · 0 |
| 16 Oct | £0.43 · 0 · 0 | £2.35 · 5 · 1 | £0.59 · 0 · 0 | £0.49 · 1 · 0 | £0.15 · 0 · 0 |
| 17 Oct | £0.15 · 0 · 0 | £1.70 · 1 · 0 | £0.34 · 0 · 0 | £0.86 · 2 · 0 | £0.04 · 0 · 0 |
| 18 Oct | £1.86 · 7 · 0 | £0.43 · 0 · 0 | £1.41 · 1 · 0 | £1.05 · 0 · 0 | £0.17 · 0 · 0 |
| 19 Oct | £1.09 · 2 · 0 | £1.52 · 2 · 1 | £0.35 · 0 · 0 | £1.22 · 4 · 0 | £0.29 · 1 · 0 |
| 20 Oct | £0.41 · 0 · 0 | £1.35 · 1 · 0 | £0.48 · 1 · 0 | £1.19 · 2 · 0 | £0.57 · 1 · 0 |
| 21 Oct | £0.64 · 1 · 0 | £0.46 · 1 · 0 | £0.25 · 0 · 0 | £0.60 · 0 · 0 | £0.32 · 0 · 0 |
| 22 Oct | £0.53 · 3 · 0 | £0.94 · 1 · 0 | £0.33 · 0 · 0 | £0.83 · 0 · 0 | £0.91 · 0 · 0 |
| 23 Oct | £0 · 0 · 0 | £0.01 · 0 · 0 | £0.03 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 |
Where it runs
8 ads in 1 campaign. Figures are each ad's total since the test started, across every text it carries. Open an ad to see the copy it runs.
Ad 50Live
£59.44 spend4 purchases£14.86 per purchase0.91% CTR
Copy (5 texts, 5 headlines)
Text 1Meet the Halloween Tiny Animals. 🎃
Zelda the Witch Mouse with Bram the Bat and her enormous spider Hugo, Pumpkin the Cat in his bright orange costume, and our original Halloween Witch Mouse with her broom, miniature pumpkin and her little black cat at her side!
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and arrives in its own free little house gift box.
The perfect Halloween display, if you ask us.
Zelda the Witch Mouse with Bram the Bat and her enormous spider Hugo, Pumpkin the Cat in his bright orange costume, and our original Halloween Witch Mouse with her broom, miniature pumpkin and her little black cat at her side!
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and arrives in its own free little house gift box.
The perfect Halloween display, if you ask us.
Text 2The pumpkins will be soup by the first week of November. 🎃
Zelda Witch Mouse, Pumpkin the Cat and our Witch Mouse on her Broom simply go back in their little house gift boxes, and come out again next October.
And the October after that.
Each one is hand felted from organic wool by our skilled artisans, so they're made to be kept, not thrown out with the pumpkin.
Zelda Witch Mouse, Pumpkin the Cat and our Witch Mouse on her Broom simply go back in their little house gift boxes, and come out again next October.
And the October after that.
Each one is hand felted from organic wool by our skilled artisans, so they're made to be kept, not thrown out with the pumpkin.
Text 3Not everyone wants a plastic skeleton in the front window.
Our Halloween Tiny Animals are the gentler sort.
The witches are mice, Pumpkin the Cat is more pumpkin than cat, and even Zelda's enormous spider Hugo is, she insists, very sweet.
We're happy to take her word for it.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Spooky, but only a little. 🕷️
Our Halloween Tiny Animals are the gentler sort.
The witches are mice, Pumpkin the Cat is more pumpkin than cat, and even Zelda's enormous spider Hugo is, she insists, very sweet.
We're happy to take her word for it.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Spooky, but only a little. 🕷️
Text 4"Better than anything I can find in the shops."
That's Judith F., on our Halloween Witch Mouse and her little Black Cat.
We're inclined to agree, though we would say that.
Every one of our Halloween Tiny Animals is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and each arrives in its own free little house gift box.
That's Judith F., on our Halloween Witch Mouse and her little Black Cat.
We're inclined to agree, though we would say that.
Every one of our Halloween Tiny Animals is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and each arrives in its own free little house gift box.
Text 5Zelda Witch, Pumpkin the Cat and Halloween Witch Mouse are packed in their little houses and ready to go. 🎃
Order before 2pm, Monday to Friday, and yours is dispatched the same day, in its own free little house gift box.
Hand felted from organic wool by our skilled artisans, so the one that arrives is genuinely unique.
No tricks, just the treat.
Order before 2pm, Monday to Friday, and yours is dispatched the same day, in its own free little house gift box.
Hand felted from organic wool by our skilled artisans, so the one that arrives is genuinely unique.
No tricks, just the treat.
HeadlinesMeet the Halloween Tiny Animals
The Perfect Halloween Display
Spooky, But Only a Little
Out Every October, For Years
Free House Gift Box Included
The Perfect Halloween Display
Spooky, But Only a Little
Out Every October, For Years
Free House Gift Box Included
Linksewheartfelt.co.uk/products/halloween-witch-mouse-and-black-cat-bundle
Open in Ads Manager →
Ad 44Live
£48.70 spend4 purchases£12.18 per purchase0.90% CTR
Copy (5 texts, 5 headlines)
Text 1Meet the Halloween Tiny Animals. 🎃
Zelda the Witch Mouse with Bram the Bat and her enormous spider Hugo, Pumpkin the Cat in his bright orange costume, and our original Halloween Witch Mouse with her broom, miniature pumpkin and her little black cat at her side!
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and arrives in its own free little house gift box.
The perfect Halloween display, if you ask us.
Zelda the Witch Mouse with Bram the Bat and her enormous spider Hugo, Pumpkin the Cat in his bright orange costume, and our original Halloween Witch Mouse with her broom, miniature pumpkin and her little black cat at her side!
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and arrives in its own free little house gift box.
The perfect Halloween display, if you ask us.
Text 2The pumpkins will be soup by the first week of November. 🎃
Zelda Witch Mouse, Pumpkin the Cat and our Witch Mouse on her Broom simply go back in their little house gift boxes, and come out again next October.
And the October after that.
Each one is hand felted from organic wool by our skilled artisans, so they're made to be kept, not thrown out with the pumpkin.
Zelda Witch Mouse, Pumpkin the Cat and our Witch Mouse on her Broom simply go back in their little house gift boxes, and come out again next October.
And the October after that.
Each one is hand felted from organic wool by our skilled artisans, so they're made to be kept, not thrown out with the pumpkin.
Text 3Not everyone wants a plastic skeleton in the front window.
Our Halloween Tiny Animals are the gentler sort.
The witches are mice, Pumpkin the Cat is more pumpkin than cat, and even Zelda's enormous spider Hugo is, she insists, very sweet.
We're happy to take her word for it.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Spooky, but only a little. 🕷️
Our Halloween Tiny Animals are the gentler sort.
The witches are mice, Pumpkin the Cat is more pumpkin than cat, and even Zelda's enormous spider Hugo is, she insists, very sweet.
We're happy to take her word for it.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Spooky, but only a little. 🕷️
Text 4"Better than anything I can find in the shops."
That's Judith F., on our Halloween Witch Mouse and her little Black Cat.
We're inclined to agree, though we would say that.
Every one of our Halloween Tiny Animals is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and each arrives in its own free little house gift box.
That's Judith F., on our Halloween Witch Mouse and her little Black Cat.
We're inclined to agree, though we would say that.
Every one of our Halloween Tiny Animals is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and each arrives in its own free little house gift box.
Text 5Zelda Witch, Pumpkin the Cat and Halloween Witch Mouse are packed in their little houses and ready to go. 🎃
Order before 2pm, Monday to Friday, and yours is dispatched the same day, in its own free little house gift box.
Hand felted from organic wool by our skilled artisans, so the one that arrives is genuinely unique.
No tricks, just the treat.
Order before 2pm, Monday to Friday, and yours is dispatched the same day, in its own free little house gift box.
Hand felted from organic wool by our skilled artisans, so the one that arrives is genuinely unique.
No tricks, just the treat.
HeadlinesMeet the Halloween Tiny Animals
The Perfect Halloween Display
Spooky, But Only a Little
Out Every October, For Years
Free House Gift Box Included
The Perfect Halloween Display
Spooky, But Only a Little
Out Every October, For Years
Free House Gift Box Included
Linksewheartfelt.co.uk/products/halloween-witch-felt-mouse
Open in Ads Manager →
Ad 49Live
£30.05 spend1 purchase£30.05 per purchase1.13% CTR
Copy (5 texts, 5 headlines)
Text 1Meet the Halloween Tiny Animals. 🎃
Zelda the Witch Mouse with Bram the Bat and her enormous spider Hugo, Pumpkin the Cat in his bright orange costume, and our original Halloween Witch Mouse with her broom, miniature pumpkin and her little black cat at her side!
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and arrives in its own free little house gift box.
The perfect Halloween display, if you ask us.
Zelda the Witch Mouse with Bram the Bat and her enormous spider Hugo, Pumpkin the Cat in his bright orange costume, and our original Halloween Witch Mouse with her broom, miniature pumpkin and her little black cat at her side!
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and arrives in its own free little house gift box.
The perfect Halloween display, if you ask us.
Text 2The pumpkins will be soup by the first week of November. 🎃
Zelda Witch Mouse, Pumpkin the Cat and our Witch Mouse on her Broom simply go back in their little house gift boxes, and come out again next October.
And the October after that.
Each one is hand felted from organic wool by our skilled artisans, so they're made to be kept, not thrown out with the pumpkin.
Zelda Witch Mouse, Pumpkin the Cat and our Witch Mouse on her Broom simply go back in their little house gift boxes, and come out again next October.
And the October after that.
Each one is hand felted from organic wool by our skilled artisans, so they're made to be kept, not thrown out with the pumpkin.
Text 3Not everyone wants a plastic skeleton in the front window.
Our Halloween Tiny Animals are the gentler sort.
The witches are mice, Pumpkin the Cat is more pumpkin than cat, and even Zelda's enormous spider Hugo is, she insists, very sweet.
We're happy to take her word for it.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Spooky, but only a little. 🕷️
Our Halloween Tiny Animals are the gentler sort.
The witches are mice, Pumpkin the Cat is more pumpkin than cat, and even Zelda's enormous spider Hugo is, she insists, very sweet.
We're happy to take her word for it.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Spooky, but only a little. 🕷️
Text 4"Better than anything I can find in the shops."
That's Judith F., on our Halloween Witch Mouse and her little Black Cat.
We're inclined to agree, though we would say that.
Every one of our Halloween Tiny Animals is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and each arrives in its own free little house gift box.
That's Judith F., on our Halloween Witch Mouse and her little Black Cat.
We're inclined to agree, though we would say that.
Every one of our Halloween Tiny Animals is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and each arrives in its own free little house gift box.
Text 5Zelda Witch, Pumpkin the Cat and Halloween Witch Mouse are packed in their little houses and ready to go. 🎃
Order before 2pm, Monday to Friday, and yours is dispatched the same day, in its own free little house gift box.
Hand felted from organic wool by our skilled artisans, so the one that arrives is genuinely unique.
No tricks, just the treat.
Order before 2pm, Monday to Friday, and yours is dispatched the same day, in its own free little house gift box.
Hand felted from organic wool by our skilled artisans, so the one that arrives is genuinely unique.
No tricks, just the treat.
HeadlinesMeet the Halloween Tiny Animals
The Perfect Halloween Display
Spooky, But Only a Little
Out Every October, For Years
Free House Gift Box Included
The Perfect Halloween Display
Spooky, But Only a Little
Out Every October, For Years
Free House Gift Box Included
Linksewheartfelt.co.uk/products/halloween-witch-mouse-and-black-cat-bundle
Open in Ads Manager →
Ad 47Live
£28.93 spend2 purchases£14.47 per purchase1.54% CTR
Copy (5 texts, 5 headlines)
Text 1Meet the Halloween Tiny Animals. 🎃
Zelda the Witch Mouse with Bram the Bat and her enormous spider Hugo, Pumpkin the Cat in his bright orange costume, and our original Halloween Witch Mouse with her broom, miniature pumpkin and her little black cat at her side!
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and arrives in its own free little house gift box.
The perfect Halloween display, if you ask us.
Zelda the Witch Mouse with Bram the Bat and her enormous spider Hugo, Pumpkin the Cat in his bright orange costume, and our original Halloween Witch Mouse with her broom, miniature pumpkin and her little black cat at her side!
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and arrives in its own free little house gift box.
The perfect Halloween display, if you ask us.
Text 2The pumpkins will be soup by the first week of November. 🎃
Zelda Witch Mouse, Pumpkin the Cat and our Witch Mouse on her Broom simply go back in their little house gift boxes, and come out again next October.
And the October after that.
Each one is hand felted from organic wool by our skilled artisans, so they're made to be kept, not thrown out with the pumpkin.
Zelda Witch Mouse, Pumpkin the Cat and our Witch Mouse on her Broom simply go back in their little house gift boxes, and come out again next October.
And the October after that.
Each one is hand felted from organic wool by our skilled artisans, so they're made to be kept, not thrown out with the pumpkin.
Text 3Not everyone wants a plastic skeleton in the front window.
Our Halloween Tiny Animals are the gentler sort.
The witches are mice, Pumpkin the Cat is more pumpkin than cat, and even Zelda's enormous spider Hugo is, she insists, very sweet.
We're happy to take her word for it.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Spooky, but only a little. 🕷️
Our Halloween Tiny Animals are the gentler sort.
The witches are mice, Pumpkin the Cat is more pumpkin than cat, and even Zelda's enormous spider Hugo is, she insists, very sweet.
We're happy to take her word for it.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Spooky, but only a little. 🕷️
Text 4"Better than anything I can find in the shops."
That's Judith F., on our Halloween Witch Mouse and her little Black Cat.
We're inclined to agree, though we would say that.
Every one of our Halloween Tiny Animals is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and each arrives in its own free little house gift box.
That's Judith F., on our Halloween Witch Mouse and her little Black Cat.
We're inclined to agree, though we would say that.
Every one of our Halloween Tiny Animals is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and each arrives in its own free little house gift box.
Text 5Zelda Witch, Pumpkin the Cat and Halloween Witch Mouse are packed in their little houses and ready to go. 🎃
Order before 2pm, Monday to Friday, and yours is dispatched the same day, in its own free little house gift box.
Hand felted from organic wool by our skilled artisans, so the one that arrives is genuinely unique.
No tricks, just the treat.
Order before 2pm, Monday to Friday, and yours is dispatched the same day, in its own free little house gift box.
Hand felted from organic wool by our skilled artisans, so the one that arrives is genuinely unique.
No tricks, just the treat.
HeadlinesMeet the Halloween Tiny Animals
The Perfect Halloween Display
Spooky, But Only a Little
Out Every October, For Years
Free House Gift Box Included
The Perfect Halloween Display
Spooky, But Only a Little
Out Every October, For Years
Free House Gift Box Included
Linksewheartfelt.co.uk/products/zelda-the-witch-mouse
Open in Ads Manager →
Ad 45Live
£10.82 spend0 purchases– per purchase0.90% CTR
Copy (5 texts, 5 headlines)
Text 1Meet the Halloween Tiny Animals. 🎃
Zelda the Witch Mouse with Bram the Bat and her enormous spider Hugo, Pumpkin the Cat in his bright orange costume, and our original Halloween Witch Mouse with her broom, miniature pumpkin and her little black cat at her side!
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and arrives in its own free little house gift box.
The perfect Halloween display, if you ask us.
Zelda the Witch Mouse with Bram the Bat and her enormous spider Hugo, Pumpkin the Cat in his bright orange costume, and our original Halloween Witch Mouse with her broom, miniature pumpkin and her little black cat at her side!
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and arrives in its own free little house gift box.
The perfect Halloween display, if you ask us.
Text 2The pumpkins will be soup by the first week of November. 🎃
Zelda Witch Mouse, Pumpkin the Cat and our Witch Mouse on her Broom simply go back in their little house gift boxes, and come out again next October.
And the October after that.
Each one is hand felted from organic wool by our skilled artisans, so they're made to be kept, not thrown out with the pumpkin.
Zelda Witch Mouse, Pumpkin the Cat and our Witch Mouse on her Broom simply go back in their little house gift boxes, and come out again next October.
And the October after that.
Each one is hand felted from organic wool by our skilled artisans, so they're made to be kept, not thrown out with the pumpkin.
Text 3Not everyone wants a plastic skeleton in the front window.
Our Halloween Tiny Animals are the gentler sort.
The witches are mice, Pumpkin the Cat is more pumpkin than cat, and even Zelda's enormous spider Hugo is, she insists, very sweet.
We're happy to take her word for it.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Spooky, but only a little. 🕷️
Our Halloween Tiny Animals are the gentler sort.
The witches are mice, Pumpkin the Cat is more pumpkin than cat, and even Zelda's enormous spider Hugo is, she insists, very sweet.
We're happy to take her word for it.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Spooky, but only a little. 🕷️
Text 4"Better than anything I can find in the shops."
That's Judith F., on our Halloween Witch Mouse and her little Black Cat.
We're inclined to agree, though we would say that.
Every one of our Halloween Tiny Animals is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and each arrives in its own free little house gift box.
That's Judith F., on our Halloween Witch Mouse and her little Black Cat.
We're inclined to agree, though we would say that.
Every one of our Halloween Tiny Animals is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and each arrives in its own free little house gift box.
Text 5Zelda Witch, Pumpkin the Cat and Halloween Witch Mouse are packed in their little houses and ready to go. 🎃
Order before 2pm, Monday to Friday, and yours is dispatched the same day, in its own free little house gift box.
Hand felted from organic wool by our skilled artisans, so the one that arrives is genuinely unique.
No tricks, just the treat.
Order before 2pm, Monday to Friday, and yours is dispatched the same day, in its own free little house gift box.
Hand felted from organic wool by our skilled artisans, so the one that arrives is genuinely unique.
No tricks, just the treat.
HeadlinesMeet the Halloween Tiny Animals
The Perfect Halloween Display
Spooky, But Only a Little
Out Every October, For Years
Free House Gift Box Included
The Perfect Halloween Display
Spooky, But Only a Little
Out Every October, For Years
Free House Gift Box Included
Linksewheartfelt.co.uk/products/zelda-the-witch-mouse
Open in Ads Manager →
Ad 43Live
£5.74 spend0 purchases– per purchase0.70% CTR
Copy (5 texts, 5 headlines)
Text 1Meet the Halloween Tiny Animals. 🎃
Zelda the Witch Mouse with Bram the Bat and her enormous spider Hugo, Pumpkin the Cat in his bright orange costume, and our original Halloween Witch Mouse with her broom, miniature pumpkin and her little black cat at her side!
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and arrives in its own free little house gift box.
The perfect Halloween display, if you ask us.
Zelda the Witch Mouse with Bram the Bat and her enormous spider Hugo, Pumpkin the Cat in his bright orange costume, and our original Halloween Witch Mouse with her broom, miniature pumpkin and her little black cat at her side!
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and arrives in its own free little house gift box.
The perfect Halloween display, if you ask us.
Text 2The pumpkins will be soup by the first week of November. 🎃
Zelda Witch Mouse, Pumpkin the Cat and our Witch Mouse on her Broom simply go back in their little house gift boxes, and come out again next October.
And the October after that.
Each one is hand felted from organic wool by our skilled artisans, so they're made to be kept, not thrown out with the pumpkin.
Zelda Witch Mouse, Pumpkin the Cat and our Witch Mouse on her Broom simply go back in their little house gift boxes, and come out again next October.
And the October after that.
Each one is hand felted from organic wool by our skilled artisans, so they're made to be kept, not thrown out with the pumpkin.
Text 3Not everyone wants a plastic skeleton in the front window.
Our Halloween Tiny Animals are the gentler sort.
The witches are mice, Pumpkin the Cat is more pumpkin than cat, and even Zelda's enormous spider Hugo is, she insists, very sweet.
We're happy to take her word for it.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Spooky, but only a little. 🕷️
Our Halloween Tiny Animals are the gentler sort.
The witches are mice, Pumpkin the Cat is more pumpkin than cat, and even Zelda's enormous spider Hugo is, she insists, very sweet.
We're happy to take her word for it.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Spooky, but only a little. 🕷️
Text 4"Better than anything I can find in the shops."
That's Judith F., on our Halloween Witch Mouse and her little Black Cat.
We're inclined to agree, though we would say that.
Every one of our Halloween Tiny Animals is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and each arrives in its own free little house gift box.
That's Judith F., on our Halloween Witch Mouse and her little Black Cat.
We're inclined to agree, though we would say that.
Every one of our Halloween Tiny Animals is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and each arrives in its own free little house gift box.
Text 5Zelda Witch, Pumpkin the Cat and Halloween Witch Mouse are packed in their little houses and ready to go. 🎃
Order before 2pm, Monday to Friday, and yours is dispatched the same day, in its own free little house gift box.
Hand felted from organic wool by our skilled artisans, so the one that arrives is genuinely unique.
No tricks, just the treat.
Order before 2pm, Monday to Friday, and yours is dispatched the same day, in its own free little house gift box.
Hand felted from organic wool by our skilled artisans, so the one that arrives is genuinely unique.
No tricks, just the treat.
HeadlinesMeet the Halloween Tiny Animals
The Perfect Halloween Display
Spooky, But Only a Little
Out Every October, For Years
Free House Gift Box Included
The Perfect Halloween Display
Spooky, But Only a Little
Out Every October, For Years
Free House Gift Box Included
Linksewheartfelt.co.uk/products/pumpkin-the-cat
Open in Ads Manager →
Ad 46Live
£5.01 spend0 purchases– per purchase1.71% CTR
Copy (5 texts, 5 headlines)
Text 1Meet the Halloween Tiny Animals. 🎃
Zelda the Witch Mouse with Bram the Bat and her enormous spider Hugo, Pumpkin the Cat in his bright orange costume, and our original Halloween Witch Mouse with her broom, miniature pumpkin and her little black cat at her side!
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and arrives in its own free little house gift box.
The perfect Halloween display, if you ask us.
Zelda the Witch Mouse with Bram the Bat and her enormous spider Hugo, Pumpkin the Cat in his bright orange costume, and our original Halloween Witch Mouse with her broom, miniature pumpkin and her little black cat at her side!
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and arrives in its own free little house gift box.
The perfect Halloween display, if you ask us.
Text 2The pumpkins will be soup by the first week of November. 🎃
Zelda Witch Mouse, Pumpkin the Cat and our Witch Mouse on her Broom simply go back in their little house gift boxes, and come out again next October.
And the October after that.
Each one is hand felted from organic wool by our skilled artisans, so they're made to be kept, not thrown out with the pumpkin.
Zelda Witch Mouse, Pumpkin the Cat and our Witch Mouse on her Broom simply go back in their little house gift boxes, and come out again next October.
And the October after that.
Each one is hand felted from organic wool by our skilled artisans, so they're made to be kept, not thrown out with the pumpkin.
Text 3Not everyone wants a plastic skeleton in the front window.
Our Halloween Tiny Animals are the gentler sort.
The witches are mice, Pumpkin the Cat is more pumpkin than cat, and even Zelda's enormous spider Hugo is, she insists, very sweet.
We're happy to take her word for it.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Spooky, but only a little. 🕷️
Our Halloween Tiny Animals are the gentler sort.
The witches are mice, Pumpkin the Cat is more pumpkin than cat, and even Zelda's enormous spider Hugo is, she insists, very sweet.
We're happy to take her word for it.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Spooky, but only a little. 🕷️
Text 4"Better than anything I can find in the shops."
That's Judith F., on our Halloween Witch Mouse and her little Black Cat.
We're inclined to agree, though we would say that.
Every one of our Halloween Tiny Animals is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and each arrives in its own free little house gift box.
That's Judith F., on our Halloween Witch Mouse and her little Black Cat.
We're inclined to agree, though we would say that.
Every one of our Halloween Tiny Animals is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and each arrives in its own free little house gift box.
Text 5Zelda Witch, Pumpkin the Cat and Halloween Witch Mouse are packed in their little houses and ready to go. 🎃
Order before 2pm, Monday to Friday, and yours is dispatched the same day, in its own free little house gift box.
Hand felted from organic wool by our skilled artisans, so the one that arrives is genuinely unique.
No tricks, just the treat.
Order before 2pm, Monday to Friday, and yours is dispatched the same day, in its own free little house gift box.
Hand felted from organic wool by our skilled artisans, so the one that arrives is genuinely unique.
No tricks, just the treat.
HeadlinesMeet the Halloween Tiny Animals
The Perfect Halloween Display
Spooky, But Only a Little
Out Every October, For Years
Free House Gift Box Included
The Perfect Halloween Display
Spooky, But Only a Little
Out Every October, For Years
Free House Gift Box Included
Linksewheartfelt.co.uk/products/pumpkin-the-cat
Open in Ads Manager →
Ad 48Live
£4.20 spend0 purchases– per purchase0.18% CTR
Copy (5 texts, 5 headlines)
Text 1Meet the Halloween Tiny Animals. 🎃
Zelda the Witch Mouse with Bram the Bat and her enormous spider Hugo, Pumpkin the Cat in his bright orange costume, and our original Halloween Witch Mouse with her broom, miniature pumpkin and her little black cat at her side!
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and arrives in its own free little house gift box.
The perfect Halloween display, if you ask us.
Zelda the Witch Mouse with Bram the Bat and her enormous spider Hugo, Pumpkin the Cat in his bright orange costume, and our original Halloween Witch Mouse with her broom, miniature pumpkin and her little black cat at her side!
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and arrives in its own free little house gift box.
The perfect Halloween display, if you ask us.
Text 2The pumpkins will be soup by the first week of November. 🎃
Zelda Witch Mouse, Pumpkin the Cat and our Witch Mouse on her Broom simply go back in their little house gift boxes, and come out again next October.
And the October after that.
Each one is hand felted from organic wool by our skilled artisans, so they're made to be kept, not thrown out with the pumpkin.
Zelda Witch Mouse, Pumpkin the Cat and our Witch Mouse on her Broom simply go back in their little house gift boxes, and come out again next October.
And the October after that.
Each one is hand felted from organic wool by our skilled artisans, so they're made to be kept, not thrown out with the pumpkin.
Text 3Not everyone wants a plastic skeleton in the front window.
Our Halloween Tiny Animals are the gentler sort.
The witches are mice, Pumpkin the Cat is more pumpkin than cat, and even Zelda's enormous spider Hugo is, she insists, very sweet.
We're happy to take her word for it.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Spooky, but only a little. 🕷️
Our Halloween Tiny Animals are the gentler sort.
The witches are mice, Pumpkin the Cat is more pumpkin than cat, and even Zelda's enormous spider Hugo is, she insists, very sweet.
We're happy to take her word for it.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Spooky, but only a little. 🕷️
Text 4"Better than anything I can find in the shops."
That's Judith F., on our Halloween Witch Mouse and her little Black Cat.
We're inclined to agree, though we would say that.
Every one of our Halloween Tiny Animals is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and each arrives in its own free little house gift box.
That's Judith F., on our Halloween Witch Mouse and her little Black Cat.
We're inclined to agree, though we would say that.
Every one of our Halloween Tiny Animals is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and each arrives in its own free little house gift box.
Text 5Zelda Witch, Pumpkin the Cat and Halloween Witch Mouse are packed in their little houses and ready to go. 🎃
Order before 2pm, Monday to Friday, and yours is dispatched the same day, in its own free little house gift box.
Hand felted from organic wool by our skilled artisans, so the one that arrives is genuinely unique.
No tricks, just the treat.
Order before 2pm, Monday to Friday, and yours is dispatched the same day, in its own free little house gift box.
Hand felted from organic wool by our skilled artisans, so the one that arrives is genuinely unique.
No tricks, just the treat.
HeadlinesMeet the Halloween Tiny Animals
The Perfect Halloween Display
Spooky, But Only a Little
Out Every October, For Years
Free House Gift Box Included
The Perfect Halloween Display
Spooky, But Only a Little
Out Every October, For Years
Free House Gift Box Included
Linksewheartfelt.co.uk/products/halloween-witch-mouse-and-black-cat-bundle
Open in Ads Manager →
How this is read
The 5 texts run as options inside 8 ads (Ads 43 to 50). Meta chooses which text each person sees, so the texts never get equal spend, and Reels and Stories show no primary text at all, so text spend adds up to less than the ads' total. Per-text results are a steer, not a verdict: a colder text can look weaker while still doing its job for people who are not ready yet.
Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.