Kova
Commerce
Halloween bundle (free Black Cat): offer first or character first
Ready to callAd copy · writing structureThe test has met its rule. No version is clearly ahead on cost per purchase (the lead is under 25%). We will call it and record what we learned.
Our read, drafted from the numbers
No verdict: too few purchases on every version.
£426 spent and no version reached 8 purchases, so the rule was met on spend or time without the numbers to read.
Takeaway for the next round
The writing structure question for Halloween is still open. It needs more budget per version or a smaller number of versions next time.
Worth testing again
Rerun with fewer versions and a ring-fenced budget per version.
What we think
The bundle ads carry a free gift. Does leading with the offer beat leading with the characters or a review?
What is different between the versions
The opening structure of the primary text only. Runs on the four Tiny Animals bundle images.
When we call it
£35.00 spent on each version, or 28 days, whichever comes first. Not before.
Progress to a verdict
Over time
Cost per purchase, running total
Each day's line is the whole test so far, so it settles as the numbers grow
Offer firstCharacter introductionTestimonial first
Spend per day
Shows whether every version is getting its share
Offer firstCharacter introductionTestimonial first
Purchases, running total
The count behind the cost per purchase
Offer firstCharacter introductionTestimonial first
Click-through rate, running total
The earliest signal: does the ad earn the click
Offer firstCharacter introductionTestimonial first
Versions
| Version | Spent | Link clicks | CTR | Purchases | Cost per purchase | Purchases per click | ROAS |
|---|---|---|---|---|---|---|---|
| Offer first | £213 | 432 | 1.38% | 5 | £42.56 | 1.16% | 0.95x |
| Character introduction | £50.45 | 65 | 0.99% | 0 | – | 0.00% | 0.00x |
| Testimonial first | £163 | 278 | 1.65% | 7 | £23.22 | 2.52% | 1.96x |
Day-by-day figures
| Day | Offer first spend · clicks · purchases | Character introduction spend · clicks · purchases | Testimonial first spend · clicks · purchases |
|---|---|---|---|
| 1 Oct | £2.08 · 3 · 0 | £2.58 · 4 · 0 | £3.62 · 13 · 0 |
| 2 Oct | £2.59 · 9 · 0 | £2.16 · 2 · 0 | £3.48 · 6 · 1 |
| 3 Oct | £13.79 · 34 · 1 | £2.18 · 4 · 0 | £1.28 · 1 · 0 |
| 4 Oct | £7.28 · 17 · 0 | £1.31 · 2 · 0 | £1.17 · 5 · 0 |
| 5 Oct | £16.41 · 38 · 1 | £1.84 · 3 · 0 | £3.73 · 5 · 0 |
| 6 Oct | £23.02 · 67 · 0 | £2.28 · 3 · 0 | £4.26 · 9 · 0 |
| 7 Oct | £28.35 · 34 · 1 | £3.43 · 3 · 0 | £10.79 · 24 · 0 |
| 8 Oct | £13.13 · 31 · 0 | £1.50 · 0 · 0 | £4.46 · 7 · 0 |
| 9 Oct | £13.10 · 27 · 1 | £4.81 · 5 · 0 | £6.56 · 13 · 0 |
| 10 Oct | £5.86 · 12 · 0 | £1.74 · 2 · 0 | £3.75 · 13 · 0 |
| 11 Oct | £12.90 · 33 · 0 | £3.92 · 7 · 0 | £10.53 · 17 · 0 |
| 12 Oct | £9.29 · 19 · 0 | £2.14 · 3 · 0 | £6.25 · 12 · 0 |
| 13 Oct | £8.53 · 10 · 0 | £2.64 · 8 · 0 | £9.27 · 19 · 2 |
| 14 Oct | £12.66 · 25 · 0 | £2.88 · 4 · 0 | £22.91 · 31 · 1 |
| 15 Oct | £13.94 · 20 · 1 | £5.73 · 4 · 0 | £20.47 · 30 · 0 |
| 16 Oct | £12.71 · 24 · 0 | £2.61 · 3 · 0 | £22.62 · 32 · 1 |
| 17 Oct | £3.08 · 6 · 0 | £0.95 · 0 · 0 | £3.51 · 9 · 0 |
| 18 Oct | £3.80 · 9 · 0 | £2.28 · 5 · 0 | £4.91 · 9 · 1 |
| 19 Oct | £2.73 · 5 · 0 | £0.89 · 0 · 0 | £2.56 · 1 · 0 |
| 20 Oct | £2.96 · 4 · 0 | £1.04 · 3 · 0 | £7.09 · 9 · 1 |
| 21 Oct | £2.98 · 4 · 0 | £0.82 · 0 · 0 | £6.07 · 7 · 0 |
| 22 Oct | £1.62 · 1 · 0 | £0.73 · 0 · 0 | £3.24 · 6 · 0 |
| 23 Oct | £0.01 · 0 · 0 | £0 · 0 · 0 | £0.03 · 0 · 0 |
Where it runs
4 ads in 1 campaign. Figures are each ad's total since the test started, across every text it carries. Open an ad to see the copy it runs.
Ad 57Paused
£446 spend19 purchases£23.49 per purchase1.25% CTR
Copy (3 texts, 3 headlines)
Text 1FREE Black Cat with our Halloween Tiny Animals bundle. 🐈⬛
Bring home the Halloween Witch Mouse, Zelda the Witch Mouse and Pumpkin the Cat, and their little Black Cat (worth £12.99) comes along at no extra cost.
Each one is hand felted from organic wool by our skilled artisans, and the set comes with little house gift boxes included and free UK delivery.
Bring home the Halloween Witch Mouse, Zelda the Witch Mouse and Pumpkin the Cat, and their little Black Cat (worth £12.99) comes along at no extra cost.
Each one is hand felted from organic wool by our skilled artisans, and the set comes with little house gift boxes included and free UK delivery.
Text 2Meet the Halloween Tiny Animals: the Halloween Witch Mouse, Pumpkin the Cat, Zelda the Witch Mouse, and their little Black Cat, who is free, and knows it. 🐈⬛
Bring home the set and the Black Cat (worth £12.99) comes along at no extra cost, with free UK delivery.
Each one is hand felted from organic wool by our skilled artisans, and the set comes with free little house gift boxes.
Bring home the set and the Black Cat (worth £12.99) comes along at no extra cost, with free UK delivery.
Each one is hand felted from organic wool by our skilled artisans, and the set comes with free little house gift boxes.
Text 3"Absolutely delighted with my lovely little mouse and her little black cat. They are perfect for Halloween, autumnal vibes and I will treasure them."
That's Karen C., on our Halloween Witch Mouse and Black Cat.
Our Halloween Tiny Animals bundle brings them home together with Zelda the Witch Mouse and Pumpkin the Cat, and the Black Cat is free.
That's Karen C., on our Halloween Witch Mouse and Black Cat.
Our Halloween Tiny Animals bundle brings them home together with Zelda the Witch Mouse and Pumpkin the Cat, and the Black Cat is free.
HeadlinesHalloween Tiny Animals + FREE Black Cat
FREE Black Cat With the Set
Four Halloween Friends for Three
FREE Black Cat With the Set
Four Halloween Friends for Three
Linksewheartfelt.co.uk/pages/special-offer-halloween-tiny-animals-bundle-free-black-cat
Open in Ads Manager →
Ad 56Live
£130 spend6 purchases£21.70 per purchase1.03% CTR
Copy (3 texts, 3 headlines)
Text 1FREE Black Cat with our Halloween Tiny Animals bundle. 🐈⬛
Bring home the Halloween Witch Mouse, Zelda the Witch Mouse and Pumpkin the Cat, and their little Black Cat (worth £12.99) comes along at no extra cost.
Each one is hand felted from organic wool by our skilled artisans, and the set comes with little house gift boxes included and free UK delivery.
Bring home the Halloween Witch Mouse, Zelda the Witch Mouse and Pumpkin the Cat, and their little Black Cat (worth £12.99) comes along at no extra cost.
Each one is hand felted from organic wool by our skilled artisans, and the set comes with little house gift boxes included and free UK delivery.
Text 2Meet the Halloween Tiny Animals: the Halloween Witch Mouse, Pumpkin the Cat, Zelda the Witch Mouse, and their little Black Cat, who is free, and knows it. 🐈⬛
Bring home the set and the Black Cat (worth £12.99) comes along at no extra cost, with free UK delivery.
Each one is hand felted from organic wool by our skilled artisans, and the set comes with free little house gift boxes.
Bring home the set and the Black Cat (worth £12.99) comes along at no extra cost, with free UK delivery.
Each one is hand felted from organic wool by our skilled artisans, and the set comes with free little house gift boxes.
Text 3"Absolutely delighted with my lovely little mouse and her little black cat. They are perfect for Halloween, autumnal vibes and I will treasure them."
That's Karen C., on our Halloween Witch Mouse and Black Cat.
Our Halloween Tiny Animals bundle brings them home together with Zelda the Witch Mouse and Pumpkin the Cat, and the Black Cat is free.
That's Karen C., on our Halloween Witch Mouse and Black Cat.
Our Halloween Tiny Animals bundle brings them home together with Zelda the Witch Mouse and Pumpkin the Cat, and the Black Cat is free.
HeadlinesHalloween Tiny Animals + FREE Black Cat
FREE Black Cat With the Set
Four Halloween Friends for Three
FREE Black Cat With the Set
Four Halloween Friends for Three
Linksewheartfelt.co.uk/pages/special-offer-halloween-tiny-animals-bundle-free-black-cat
Open in Ads Manager →
Ad 55Paused
£56.90 spend2 purchases£28.45 per purchase0.86% CTR
Copy (3 texts, 3 headlines)
Text 1FREE Black Cat with our Halloween Tiny Animals bundle. 🐈⬛
Bring home the Halloween Witch Mouse, Zelda the Witch Mouse and Pumpkin the Cat, and their little Black Cat (worth £12.99) comes along at no extra cost.
Each one is hand felted from organic wool by our skilled artisans, and the set comes with little house gift boxes included and free UK delivery.
Bring home the Halloween Witch Mouse, Zelda the Witch Mouse and Pumpkin the Cat, and their little Black Cat (worth £12.99) comes along at no extra cost.
Each one is hand felted from organic wool by our skilled artisans, and the set comes with little house gift boxes included and free UK delivery.
Text 2Meet the Halloween Tiny Animals: the Halloween Witch Mouse, Pumpkin the Cat, Zelda the Witch Mouse, and their little Black Cat, who is free, and knows it. 🐈⬛
Bring home the set and the Black Cat (worth £12.99) comes along at no extra cost, with free UK delivery.
Each one is hand felted from organic wool by our skilled artisans, and the set comes with free little house gift boxes.
Bring home the set and the Black Cat (worth £12.99) comes along at no extra cost, with free UK delivery.
Each one is hand felted from organic wool by our skilled artisans, and the set comes with free little house gift boxes.
Text 3"Absolutely delighted with my lovely little mouse and her little black cat. They are perfect for Halloween, autumnal vibes and I will treasure them."
That's Karen C., on our Halloween Witch Mouse and Black Cat.
Our Halloween Tiny Animals bundle brings them home together with Zelda the Witch Mouse and Pumpkin the Cat, and the Black Cat is free.
That's Karen C., on our Halloween Witch Mouse and Black Cat.
Our Halloween Tiny Animals bundle brings them home together with Zelda the Witch Mouse and Pumpkin the Cat, and the Black Cat is free.
HeadlinesHalloween Tiny Animals + FREE Black Cat
FREE Black Cat With the Set
Four Halloween Friends for Three
FREE Black Cat With the Set
Four Halloween Friends for Three
Linksewheartfelt.co.uk/pages/special-offer-halloween-tiny-animals-bundle-free-black-cat
Open in Ads Manager →
Ad 58Live
£53.27 spend1 purchase£53.27 per purchase1.52% CTR
Copy (3 texts, 3 headlines)
Text 1FREE Black Cat with our Halloween Tiny Animals bundle. 🐈⬛
Bring home the Halloween Witch Mouse, Zelda the Witch Mouse and Pumpkin the Cat, and their little Black Cat (worth £12.99) comes along at no extra cost.
Each one is hand felted from organic wool by our skilled artisans, and the set comes with little house gift boxes included and free UK delivery.
Bring home the Halloween Witch Mouse, Zelda the Witch Mouse and Pumpkin the Cat, and their little Black Cat (worth £12.99) comes along at no extra cost.
Each one is hand felted from organic wool by our skilled artisans, and the set comes with little house gift boxes included and free UK delivery.
Text 2Meet the Halloween Tiny Animals: the Halloween Witch Mouse, Pumpkin the Cat, Zelda the Witch Mouse, and their little Black Cat, who is free, and knows it. 🐈⬛
Bring home the set and the Black Cat (worth £12.99) comes along at no extra cost, with free UK delivery.
Each one is hand felted from organic wool by our skilled artisans, and the set comes with free little house gift boxes.
Bring home the set and the Black Cat (worth £12.99) comes along at no extra cost, with free UK delivery.
Each one is hand felted from organic wool by our skilled artisans, and the set comes with free little house gift boxes.
Text 3"Absolutely delighted with my lovely little mouse and her little black cat. They are perfect for Halloween, autumnal vibes and I will treasure them."
That's Karen C., on our Halloween Witch Mouse and Black Cat.
Our Halloween Tiny Animals bundle brings them home together with Zelda the Witch Mouse and Pumpkin the Cat, and the Black Cat is free.
That's Karen C., on our Halloween Witch Mouse and Black Cat.
Our Halloween Tiny Animals bundle brings them home together with Zelda the Witch Mouse and Pumpkin the Cat, and the Black Cat is free.
HeadlinesHalloween Tiny Animals + FREE Black Cat
FREE Black Cat With the Set
Four Halloween Friends for Three
FREE Black Cat With the Set
Four Halloween Friends for Three
Linksewheartfelt.co.uk/pages/special-offer-halloween-tiny-animals-bundle-free-black-cat
Open in Ads Manager →
How this is read
The 3 texts run as options inside 4 ads (Ad 55, Ad 56, Ad 57, Ad 58). Meta chooses which text each person sees, so the texts never get equal spend, and Reels and Stories show no primary text at all, so text spend adds up to less than the ads' total. Per-text results are a steer, not a verdict: a colder text can look weaker while still doing its job for people who are not ready yet.
Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.