Kova
Commerce
Agatha bundle (free Agatha on a Broom): offer first or character first
Ready to callAd copy · writing structureThe test has met its rule. No version is clearly ahead on cost per purchase (the lead is under 25%). We will call it and record what we learned.
Our read, drafted from the numbers
No single winner. Offer first and Scene-setting finished within 25% of each other.
Offer first £20.74 cost per purchase from 28 purchases; Scene-setting £26.06 cost per purchase from 16 purchases. Too few purchases to judge: Character introduction. Meta put 51% of the spend on offer first, 37% on scene-setting.
Takeaway for the next round
For Halloween, offer first and scene-setting both work; offer first edges it on cost per purchase but on fewer purchases.
Worth testing again
Run offer first against the current control on a different product or season to see whether it holds outside Halloween.
What we think
Same question on the Agatha set of four with a free Agatha on a Broom.
What is different between the versions
The opening structure of the primary text only. Runs on the six Agatha bundle images.
When we call it
£35.00 spent on each version, or 28 days, whichever comes first. Not before.
Progress to a verdict
Over time
Cost per purchase, running total
Each day's line is the whole test so far, so it settles as the numbers grow
Offer firstCharacter introductionScene-setting
Spend per day
Shows whether every version is getting its share
Offer firstCharacter introductionScene-setting
Purchases, running total
The count behind the cost per purchase
Offer firstCharacter introductionScene-setting
Click-through rate, running total
The earliest signal: does the ad earn the click
Offer firstCharacter introductionScene-setting
Versions
| Version | Spent | Link clicks | CTR | Purchases | Cost per purchase | Purchases per click | ROAS |
|---|---|---|---|---|---|---|---|
| Offer first | £581 | 1,674 | 1.51% | 28 | £20.74 | 1.67% | 1.79x |
| Character introduction | £135 | 407 | 1.69% | 3 | £44.87 | 0.74% | 1.04x |
| Scene-setting | £417 | 1,255 | 1.75% | 16 | £26.06 | 1.27% | 1.31x |
Day-by-day figures
| Day | Offer first spend · clicks · purchases | Character introduction spend · clicks · purchases | Scene-setting spend · clicks · purchases |
|---|---|---|---|
| 1 Oct | £2.61 · 6 · 0 | £21.29 · 94 · 0 | £11.58 · 48 · 0 |
| 2 Oct | £127 · 469 · 3 | £36.76 · 114 · 0 | £51.01 · 198 · 2 |
| 3 Oct | £76.67 · 280 · 4 | £15.18 · 44 · 1 | £53.63 · 204 · 1 |
| 4 Oct | £46.91 · 155 · 2 | £9.83 · 35 · 0 | £34.84 · 102 · 1 |
| 5 Oct | £18.27 · 48 · 0 | £7.24 · 21 · 0 | £24.88 · 69 · 2 |
| 6 Oct | £23.99 · 59 · 1 | £7.50 · 24 · 0 | £27.23 · 79 · 1 |
| 7 Oct | £33.68 · 68 · 3 | £6.51 · 15 · 0 | £24.79 · 60 · 4 |
| 8 Oct | £17.76 · 35 · 2 | £5.28 · 14 · 0 | £67.30 · 237 · 1 |
| 9 Oct | £15.04 · 39 · 0 | £2.45 · 5 · 0 | £9.55 · 17 · 0 |
| 10 Oct | £9.16 · 30 · 1 | £1.20 · 5 · 0 | £5.54 · 14 · 0 |
| 11 Oct | £21.06 · 55 · 2 | £2.59 · 5 · 1 | £10.63 · 26 · 0 |
| 12 Oct | £22.84 · 58 · 0 | £1.94 · 5 · 0 | £9.76 · 26 · 1 |
| 13 Oct | £16.84 · 26 · 1 | £0.87 · 3 · 0 | £10.03 · 18 · 0 |
| 14 Oct | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 |
| 15 Oct | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 |
| 16 Oct | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 |
| 17 Oct | £25.84 · 62 · 1 | £2.79 · 6 · 0 | £15.58 · 28 · 0 |
| 18 Oct | £27.58 · 61 · 2 | £3.17 · 5 · 0 | £20.38 · 39 · 1 |
| 19 Oct | £21.82 · 51 · 0 | £2.78 · 2 · 1 | £13.25 · 27 · 1 |
| 20 Oct | £25.53 · 49 · 2 | £2.70 · 3 · 0 | £8.97 · 20 · 0 |
| 21 Oct | £27.20 · 82 · 3 | £2.47 · 3 · 0 | £8.14 · 18 · 0 |
| 22 Oct | £19.99 · 40 · 1 | £1.99 · 4 · 0 | £9.78 · 24 · 1 |
| 23 Oct | £0.41 · 1 · 0 | £0.07 · 0 · 0 | £0.12 · 1 · 0 |
Where it runs
6 ads in 1 campaign. Figures are each ad's total since the test started, across every text it carries. Open an ad to see the copy it runs.
Ad 61Live
£1,090 spend61 purchases£17.87 per purchase1.60% CTR
Copy (3 texts, 3 headlines)
Text 1FREE Agatha Witch on a Broom with the set of four. 🧹
Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat and Agatha with her "BOO!" banner, plus Agatha on her broomstick (worth £14.99) at no extra cost.
All four are hand felted from organic wool by our skilled artisans and come together in an organic cotton gift bag and free UK delivery.
Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat and Agatha with her "BOO!" banner, plus Agatha on her broomstick (worth £14.99) at no extra cost.
All four are hand felted from organic wool by our skilled artisans and come together in an organic cotton gift bag and free UK delivery.
Text 2Meet all four Agathas. 🧹
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free, with free UK delivery and an organic cotton gift bag included.
Each one is hand felted from organic wool by our skilled artisans.
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free, with free UK delivery and an organic cotton gift bag included.
Each one is hand felted from organic wool by our skilled artisans.
Text 3The candles are lit, the sweets are by the door, and all four Agathas are out for the night. 🎃
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free.
Each one is hand felted from organic wool by our skilled artisans and comes with free UK delivery.
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free.
Each one is hand felted from organic wool by our skilled artisans and comes with free UK delivery.
HeadlinesFREE Witch with the Set
Get All Four - Pay for Three
The Full Set, With One FREE
Get All Four - Pay for Three
The Full Set, With One FREE
Linksewheartfelt.co.uk/pages/special-offer-halloween-hanging-decorations-bundle-free-agatha-witch-mouse
Open in Ads Manager →
Ad 62Paused
£211 spend8 purchases£26.42 per purchase1.65% CTR
Copy (3 texts, 3 headlines)
Text 1FREE Agatha Witch on a Broom with the set of four. 🧹
Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat and Agatha with her "BOO!" banner, plus Agatha on her broomstick (worth £14.99) at no extra cost.
All four are hand felted from organic wool by our skilled artisans and come together in an organic cotton gift bag and free UK delivery.
Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat and Agatha with her "BOO!" banner, plus Agatha on her broomstick (worth £14.99) at no extra cost.
All four are hand felted from organic wool by our skilled artisans and come together in an organic cotton gift bag and free UK delivery.
Text 2Meet all four Agathas. 🧹
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free, with free UK delivery and an organic cotton gift bag included.
Each one is hand felted from organic wool by our skilled artisans.
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free, with free UK delivery and an organic cotton gift bag included.
Each one is hand felted from organic wool by our skilled artisans.
Text 3The candles are lit, the sweets are by the door, and all four Agathas are out for the night. 🎃
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free.
Each one is hand felted from organic wool by our skilled artisans and comes with free UK delivery.
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free.
Each one is hand felted from organic wool by our skilled artisans and comes with free UK delivery.
HeadlinesFREE Witch with the Set
Get All Four - Pay for Three
The Full Set, With One FREE
Get All Four - Pay for Three
The Full Set, With One FREE
Linksewheartfelt.co.uk/pages/special-offer-halloween-hanging-decorations-bundle-free-agatha-witch-mouse
Open in Ads Manager →
Ad 63Live
£117 spend6 purchases£19.53 per purchase1.63% CTR
Copy (3 texts, 3 headlines)
Text 1FREE Agatha Witch on a Broom with the set of four. 🧹
Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat and Agatha with her "BOO!" banner, plus Agatha on her broomstick (worth £14.99) at no extra cost.
All four are hand felted from organic wool by our skilled artisans and come together in an organic cotton gift bag and free UK delivery.
Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat and Agatha with her "BOO!" banner, plus Agatha on her broomstick (worth £14.99) at no extra cost.
All four are hand felted from organic wool by our skilled artisans and come together in an organic cotton gift bag and free UK delivery.
Text 2Meet all four Agathas. 🧹
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free, with free UK delivery and an organic cotton gift bag included.
Each one is hand felted from organic wool by our skilled artisans.
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free, with free UK delivery and an organic cotton gift bag included.
Each one is hand felted from organic wool by our skilled artisans.
Text 3The candles are lit, the sweets are by the door, and all four Agathas are out for the night. 🎃
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free.
Each one is hand felted from organic wool by our skilled artisans and comes with free UK delivery.
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free.
Each one is hand felted from organic wool by our skilled artisans and comes with free UK delivery.
HeadlinesFREE Witch with the Set
Get All Four - Pay for Three
The Full Set, With One FREE
Get All Four - Pay for Three
The Full Set, With One FREE
Linksewheartfelt.co.uk/pages/special-offer-halloween-hanging-decorations-bundle-free-agatha-witch-mouse
Open in Ads Manager →
Ad 60Live
£50.93 spend4 purchases£12.73 per purchase1.65% CTR
Copy (3 texts, 3 headlines)
Text 1FREE Agatha Witch on a Broom with the set of four. 🧹
Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat and Agatha with her "BOO!" banner, plus Agatha on her broomstick (worth £14.99) at no extra cost.
All four are hand felted from organic wool by our skilled artisans and come together in an organic cotton gift bag and free UK delivery.
Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat and Agatha with her "BOO!" banner, plus Agatha on her broomstick (worth £14.99) at no extra cost.
All four are hand felted from organic wool by our skilled artisans and come together in an organic cotton gift bag and free UK delivery.
Text 2Meet all four Agathas. 🧹
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free, with free UK delivery and an organic cotton gift bag included.
Each one is hand felted from organic wool by our skilled artisans.
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free, with free UK delivery and an organic cotton gift bag included.
Each one is hand felted from organic wool by our skilled artisans.
Text 3The candles are lit, the sweets are by the door, and all four Agathas are out for the night. 🎃
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free.
Each one is hand felted from organic wool by our skilled artisans and comes with free UK delivery.
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free.
Each one is hand felted from organic wool by our skilled artisans and comes with free UK delivery.
HeadlinesFREE Witch with the Set
Get All Four - Pay for Three
The Full Set, With One FREE
Get All Four - Pay for Three
The Full Set, With One FREE
Linksewheartfelt.co.uk/pages/special-offer-halloween-hanging-decorations-bundle-free-agatha-witch-mouse
Open in Ads Manager →
Ad 59Live
£16.77 spend1 purchase£16.77 per purchase1.71% CTR
Copy (3 texts, 3 headlines)
Text 1FREE Agatha Witch on a Broom with the set of four. 🧹
Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat and Agatha with her "BOO!" banner, plus Agatha on her broomstick (worth £14.99) at no extra cost.
All four are hand felted from organic wool by our skilled artisans and come together in an organic cotton gift bag and free UK delivery.
Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat and Agatha with her "BOO!" banner, plus Agatha on her broomstick (worth £14.99) at no extra cost.
All four are hand felted from organic wool by our skilled artisans and come together in an organic cotton gift bag and free UK delivery.
Text 2Meet all four Agathas. 🧹
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free, with free UK delivery and an organic cotton gift bag included.
Each one is hand felted from organic wool by our skilled artisans.
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free, with free UK delivery and an organic cotton gift bag included.
Each one is hand felted from organic wool by our skilled artisans.
Text 3The candles are lit, the sweets are by the door, and all four Agathas are out for the night. 🎃
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free.
Each one is hand felted from organic wool by our skilled artisans and comes with free UK delivery.
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free.
Each one is hand felted from organic wool by our skilled artisans and comes with free UK delivery.
HeadlinesFREE Witch with the Set
Get All Four - Pay for Three
The Full Set, With One FREE
Get All Four - Pay for Three
The Full Set, With One FREE
Linksewheartfelt.co.uk/pages/special-offer-halloween-hanging-decorations-bundle-free-agatha-witch-mouse
Open in Ads Manager →
Ad 64Live
£10.09 spend1 purchase£10.09 per purchase1.23% CTR
Copy (3 texts, 3 headlines)
Text 1FREE Agatha Witch on a Broom with the set of four. 🧹
Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat and Agatha with her "BOO!" banner, plus Agatha on her broomstick (worth £14.99) at no extra cost.
All four are hand felted from organic wool by our skilled artisans and come together in an organic cotton gift bag and free UK delivery.
Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat and Agatha with her "BOO!" banner, plus Agatha on her broomstick (worth £14.99) at no extra cost.
All four are hand felted from organic wool by our skilled artisans and come together in an organic cotton gift bag and free UK delivery.
Text 2Meet all four Agathas. 🧹
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free, with free UK delivery and an organic cotton gift bag included.
Each one is hand felted from organic wool by our skilled artisans.
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free, with free UK delivery and an organic cotton gift bag included.
Each one is hand felted from organic wool by our skilled artisans.
Text 3The candles are lit, the sweets are by the door, and all four Agathas are out for the night. 🎃
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free.
Each one is hand felted from organic wool by our skilled artisans and comes with free UK delivery.
Agatha on her broomstick, Agatha with her spooky pumpkin lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner.
Bring home the set and Agatha on her broomstick (worth £14.99) is free.
Each one is hand felted from organic wool by our skilled artisans and comes with free UK delivery.
HeadlinesFREE Witch with the Set
Get All Four - Pay for Three
The Full Set, With One FREE
Get All Four - Pay for Three
The Full Set, With One FREE
Linksewheartfelt.co.uk/pages/special-offer-halloween-hanging-decorations-bundle-free-agatha-witch-mouse
Open in Ads Manager →
How this is read
The 3 texts run as options inside 6 ads (Ad 59, Ad 60, Ad 61, Ad 62, Ad 63, Ad 64). Meta chooses which text each person sees, so the texts never get equal spend, and Reels and Stories show no primary text at all, so text spend adds up to less than the ads' total. Per-text results are a steer, not a verdict: a colder text can look weaker while still doing its job for people who are not ready yet.
Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.