Kova
Commerce
Agatha the Witch: which opening line sells a character
Too early to callAd copy · writing structure£402 spent across 5 versions in 22 days. Too early to call; verdict due around 29 Oct.
What we think
Same character, five openings: introduce her, tell her story, set the scene, take the guest's view, or keep it short. Casey's read is that people love the names, so the 'Meet' introduction should hold its own against the story.
What is different between the versions
The opening structure of the primary text only. Runs on the four Agatha images.
When we call it
£35.00 spent on each version, or 28 days, whichever comes first. Not before.
Progress to a verdict
Over time
Cost per purchase, running total
Each day's line is the whole test so far, so it settles as the numbers grow
Character introductionCharacter storyScene-settingGuest's viewShort copy
Spend per day
Shows whether every version is getting its share
Character introductionCharacter storyScene-settingGuest's viewShort copy
Purchases, running total
The count behind the cost per purchase
Character introductionCharacter storyScene-settingGuest's viewShort copy
Click-through rate, running total
The earliest signal: does the ad earn the click
Character introductionCharacter storyScene-settingGuest's viewShort copy
Versions
| Version | Spent | Link clicks | CTR | Purchases | Cost per purchase | Purchases per click | ROAS |
|---|---|---|---|---|---|---|---|
| Character introduction | £169 | 304 | 1.44% | 9 | £18.79 | 2.96% | 2.07x |
| Character story | £76.62 | 115 | 1.22% | 3 | £25.54 | 2.61% | 1.00x |
| Scene-setting | £57.05 | 124 | 1.89% | 4 | £14.26 | 3.23% | 2.87x |
| Guest's view | £84.20 | 148 | 1.81% | 3 | £28.07 | 2.03% | 2.26x |
| Short copy | £14.62 | 25 | 1.66% | 0 | – | 0.00% | 0.00x |
Day-by-day figures
| Day | Character introduction spend · clicks · purchases | Character story spend · clicks · purchases | Scene-setting spend · clicks · purchases | Guest's view spend · clicks · purchases | Short copy spend · clicks · purchases |
|---|---|---|---|---|---|
| 1 Oct | £0.04 · 1 · 0 | £0.15 · 0 · 0 | £0.05 · 0 · 0 | £0.63 · 2 · 0 | £0.09 · 0 · 0 |
| 2 Oct | £0.73 · 6 · 0 | £2.29 · 6 · 0 | £8.38 · 25 · 1 | £0.80 · 2 · 0 | £0.44 · 0 · 0 |
| 3 Oct | £0.62 · 0 · 0 | £1.93 · 7 · 0 | £3.12 · 12 · 0 | £0.33 · 0 · 0 | £0.15 · 0 · 0 |
| 4 Oct | £0.91 · 0 · 0 | £4.01 · 6 · 0 | £6.62 · 13 · 0 | £0.38 · 3 · 0 | £0.09 · 0 · 0 |
| 5 Oct | £0.43 · 1 · 0 | £1.35 · 1 · 0 | £2.30 · 10 · 1 | £0.46 · 3 · 0 | £0.08 · 0 · 0 |
| 6 Oct | £0.75 · 3 · 0 | £1.56 · 0 · 0 | £0.83 · 1 · 0 | £1.39 · 3 · 0 | £0.01 · 0 · 0 |
| 7 Oct | £0.54 · 0 · 0 | £1.49 · 5 · 0 | £0.29 · 0 · 0 | £0.94 · 3 · 0 | £0.03 · 0 · 0 |
| 8 Oct | £1.53 · 4 · 0 | £1.52 · 3 · 0 | £2.62 · 7 · 0 | £0.96 · 0 · 0 | £0.01 · 1 · 0 |
| 9 Oct | £0.45 · 1 · 0 | £1.37 · 4 · 0 | £0.07 · 0 · 0 | £0.37 · 0 · 0 | £0.02 · 0 · 0 |
| 10 Oct | £0.60 · 3 · 0 | £0.98 · 3 · 0 | £0.07 · 0 · 0 | £0.36 · 1 · 0 | £0.14 · 0 · 0 |
| 11 Oct | £1.01 · 1 · 0 | £2.38 · 5 · 0 | £0.05 · 0 · 0 | £1.56 · 3 · 0 | £0.04 · 0 · 0 |
| 12 Oct | £0.79 · 2 · 0 | £1.97 · 3 · 0 | £0.09 · 0 · 0 | £0.53 · 0 · 0 | £0.16 · 0 · 0 |
| 13 Oct | £1.59 · 5 · 0 | £2.38 · 2 · 0 | £0.44 · 1 · 0 | £0.39 · 0 · 0 | £0.11 · 0 · 0 |
| 14 Oct | £1.39 · 2 · 0 | £4.19 · 8 · 1 | £0.64 · 1 · 0 | £1.65 · 3 · 0 | £0.21 · 1 · 0 |
| 15 Oct | £2.91 · 4 · 0 | £4.95 · 6 · 0 | £0.75 · 3 · 0 | £1.87 · 1 · 0 | £0.22 · 0 · 0 |
| 16 Oct | £3.52 · 13 · 1 | £6.92 · 9 · 0 | £0.90 · 3 · 0 | £1.69 · 3 · 0 | £0.19 · 1 · 0 |
| 17 Oct | £9.74 · 18 · 1 | £4.44 · 5 · 0 | £2.73 · 7 · 0 | £2.03 · 2 · 1 | £0.94 · 0 · 0 |
| 18 Oct | £29.50 · 63 · 2 | £8.29 · 13 · 0 | £5.81 · 4 · 0 | £3.83 · 4 · 0 | £0.56 · 0 · 0 |
| 19 Oct | £30.18 · 51 · 2 | £11.85 · 12 · 1 | £9.00 · 11 · 0 | £4.32 · 7 · 0 | £0.96 · 0 · 0 |
| 20 Oct | £36.10 · 60 · 2 | £5.43 · 5 · 1 | £7.19 · 14 · 1 | £28.02 · 46 · 1 | £3.17 · 6 · 0 |
| 21 Oct | £28.14 · 40 · 1 | £4.31 · 9 · 0 | £4.43 · 11 · 1 | £22.07 · 43 · 0 | £4.25 · 11 · 0 |
| 22 Oct | £17.65 · 26 · 0 | £2.86 · 3 · 0 | £0.67 · 1 · 0 | £9.62 · 19 · 1 | £2.72 · 5 · 0 |
| 23 Oct | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0.03 · 0 · 0 |
Where it runs
4 ads in 1 campaign. Figures are each ad's total since the test started, across every text it carries. Open an ad to see the copy it runs.
Ad 51Paused
£514 spend23 purchases£22.34 per purchase1.39% CTR
Copy (5 texts, 5 headlines)
Text 1Meet Agatha the Witch. 🧹
She comes four ways: swooping along on her broomstick, lighting the way with her spooky pumpkin lantern, out with her faithful companion Burt the Bat, and waiting for the trick-or-treaters with her "BOO!" banner.
Each Agatha decoration is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Hang one, or hang all four.
She comes four ways: swooping along on her broomstick, lighting the way with her spooky pumpkin lantern, out with her faithful companion Burt the Bat, and waiting for the trick-or-treaters with her "BOO!" banner.
Each Agatha decoration is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Hang one, or hang all four.
Text 2Agatha the Witch takes Halloween very seriously.
The broomstick has been swept, Burt the Bat has been briefed, and the "BOO!" banner has been practised.
Her spooky pumpkin lantern is, she would like you to know, extremely spooky.
Each Agatha decoration is hand felted from organic wool by our skilled artisans, so yours is genuinely unique. 🧹
The broomstick has been swept, Burt the Bat has been briefed, and the "BOO!" banner has been practised.
Her spooky pumpkin lantern is, she would like you to know, extremely spooky.
Each Agatha decoration is hand felted from organic wool by our skilled artisans, so yours is genuinely unique. 🧹
Text 3The candles are lit, the sweets are by the door, and Agatha the Witch is keeping watch for the trick-or-treaters. 🎃
Hang one, or all four: on her broomstick, with her spooky pumpkin lantern, with Burt the Bat, or with her "BOO!" banner.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Hang one, or all four: on her broomstick, with her spooky pumpkin lantern, with Burt the Bat, or with her "BOO!" banner.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Text 4Anyone who comes round this Halloween is going to ask where you found her.
Agatha the Witch has that effect: the pointed hat, the tiny felted hands, and whichever companion she has brought along, from Burt the Bat to her spooky pumpkin lantern. 🎃
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Agatha the Witch has that effect: the pointed hat, the tiny felted hands, and whichever companion she has brought along, from Burt the Bat to her spooky pumpkin lantern. 🎃
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Text 5Agatha the Witch, hand felted from organic wool by our skilled artisans. 🎃
On her broomstick, with her spooky lantern, with Burt the Bat, or with her "BOO!" banner.
Hang her by the door to delight the trick-or-treaters.
On her broomstick, with her spooky lantern, with Burt the Bat, or with her "BOO!" banner.
Hang her by the door to delight the trick-or-treaters.
HeadlinesMeet Agatha the Witch
Handmade Halloween Decorations
She Takes Halloween Very Seriously
Ready for the Trick-or-Treaters
The Perfect Halloween Display
Handmade Halloween Decorations
She Takes Halloween Very Seriously
Ready for the Trick-or-Treaters
The Perfect Halloween Display
Linksewheartfelt.co.uk/products/agatha-witch-boo-decoration
Open in Ads Manager →
Ad 54Paused
£83.39 spend5 purchases£16.68 per purchase1.56% CTR
Copy (5 texts, 5 headlines)
Text 1Meet Agatha the Witch. 🧹
She comes four ways: swooping along on her broomstick, lighting the way with her spooky pumpkin lantern, out with her faithful companion Burt the Bat, and waiting for the trick-or-treaters with her "BOO!" banner.
Each Agatha decoration is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Hang one, or hang all four.
She comes four ways: swooping along on her broomstick, lighting the way with her spooky pumpkin lantern, out with her faithful companion Burt the Bat, and waiting for the trick-or-treaters with her "BOO!" banner.
Each Agatha decoration is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Hang one, or hang all four.
Text 2Agatha the Witch takes Halloween very seriously.
The broomstick has been swept, Burt the Bat has been briefed, and the "BOO!" banner has been practised.
Her spooky pumpkin lantern is, she would like you to know, extremely spooky.
Each Agatha decoration is hand felted from organic wool by our skilled artisans, so yours is genuinely unique. 🧹
The broomstick has been swept, Burt the Bat has been briefed, and the "BOO!" banner has been practised.
Her spooky pumpkin lantern is, she would like you to know, extremely spooky.
Each Agatha decoration is hand felted from organic wool by our skilled artisans, so yours is genuinely unique. 🧹
Text 3The candles are lit, the sweets are by the door, and Agatha the Witch is keeping watch for the trick-or-treaters. 🎃
Hang one, or all four: on her broomstick, with her spooky pumpkin lantern, with Burt the Bat, or with her "BOO!" banner.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Hang one, or all four: on her broomstick, with her spooky pumpkin lantern, with Burt the Bat, or with her "BOO!" banner.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Text 4Anyone who comes round this Halloween is going to ask where you found her.
Agatha the Witch has that effect: the pointed hat, the tiny felted hands, and whichever companion she has brought along, from Burt the Bat to her spooky pumpkin lantern. 🎃
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Agatha the Witch has that effect: the pointed hat, the tiny felted hands, and whichever companion she has brought along, from Burt the Bat to her spooky pumpkin lantern. 🎃
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Text 5Agatha the Witch, hand felted from organic wool by our skilled artisans. 🎃
On her broomstick, with her spooky lantern, with Burt the Bat, or with her "BOO!" banner.
Hang her by the door to delight the trick-or-treaters.
On her broomstick, with her spooky lantern, with Burt the Bat, or with her "BOO!" banner.
Hang her by the door to delight the trick-or-treaters.
HeadlinesMeet Agatha the Witch
Handmade Halloween Decorations
She Takes Halloween Very Seriously
Ready for the Trick-or-Treaters
The Perfect Halloween Display
Handmade Halloween Decorations
She Takes Halloween Very Seriously
Ready for the Trick-or-Treaters
The Perfect Halloween Display
Linksewheartfelt.co.uk/products/agatha-witch-with-spooky-lantern-decoration
Open in Ads Manager →
Ad 53Live
£20.27 spend2 purchases£10.14 per purchase1.88% CTR
Copy (5 texts, 5 headlines)
Text 1Meet Agatha the Witch. 🧹
She comes four ways: swooping along on her broomstick, lighting the way with her spooky pumpkin lantern, out with her faithful companion Burt the Bat, and waiting for the trick-or-treaters with her "BOO!" banner.
Each Agatha decoration is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Hang one, or hang all four.
She comes four ways: swooping along on her broomstick, lighting the way with her spooky pumpkin lantern, out with her faithful companion Burt the Bat, and waiting for the trick-or-treaters with her "BOO!" banner.
Each Agatha decoration is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Hang one, or hang all four.
Text 2Agatha the Witch takes Halloween very seriously.
The broomstick has been swept, Burt the Bat has been briefed, and the "BOO!" banner has been practised.
Her spooky pumpkin lantern is, she would like you to know, extremely spooky.
Each Agatha decoration is hand felted from organic wool by our skilled artisans, so yours is genuinely unique. 🧹
The broomstick has been swept, Burt the Bat has been briefed, and the "BOO!" banner has been practised.
Her spooky pumpkin lantern is, she would like you to know, extremely spooky.
Each Agatha decoration is hand felted from organic wool by our skilled artisans, so yours is genuinely unique. 🧹
Text 3The candles are lit, the sweets are by the door, and Agatha the Witch is keeping watch for the trick-or-treaters. 🎃
Hang one, or all four: on her broomstick, with her spooky pumpkin lantern, with Burt the Bat, or with her "BOO!" banner.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Hang one, or all four: on her broomstick, with her spooky pumpkin lantern, with Burt the Bat, or with her "BOO!" banner.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Text 4Anyone who comes round this Halloween is going to ask where you found her.
Agatha the Witch has that effect: the pointed hat, the tiny felted hands, and whichever companion she has brought along, from Burt the Bat to her spooky pumpkin lantern. 🎃
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Agatha the Witch has that effect: the pointed hat, the tiny felted hands, and whichever companion she has brought along, from Burt the Bat to her spooky pumpkin lantern. 🎃
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Text 5Agatha the Witch, hand felted from organic wool by our skilled artisans. 🎃
On her broomstick, with her spooky lantern, with Burt the Bat, or with her "BOO!" banner.
Hang her by the door to delight the trick-or-treaters.
On her broomstick, with her spooky lantern, with Burt the Bat, or with her "BOO!" banner.
Hang her by the door to delight the trick-or-treaters.
HeadlinesMeet Agatha the Witch
Handmade Halloween Decorations
She Takes Halloween Very Seriously
Ready for the Trick-or-Treaters
The Perfect Halloween Display
Handmade Halloween Decorations
She Takes Halloween Very Seriously
Ready for the Trick-or-Treaters
The Perfect Halloween Display
Linksewheartfelt.co.uk/products/agatha-witch-with-burt-the-bat-decoration
Open in Ads Manager →
Ad 52Live
£3.80 spend0 purchases– per purchase1.26% CTR
Copy (5 texts, 5 headlines)
Text 1Meet Agatha the Witch. 🧹
She comes four ways: swooping along on her broomstick, lighting the way with her spooky pumpkin lantern, out with her faithful companion Burt the Bat, and waiting for the trick-or-treaters with her "BOO!" banner.
Each Agatha decoration is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Hang one, or hang all four.
She comes four ways: swooping along on her broomstick, lighting the way with her spooky pumpkin lantern, out with her faithful companion Burt the Bat, and waiting for the trick-or-treaters with her "BOO!" banner.
Each Agatha decoration is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Hang one, or hang all four.
Text 2Agatha the Witch takes Halloween very seriously.
The broomstick has been swept, Burt the Bat has been briefed, and the "BOO!" banner has been practised.
Her spooky pumpkin lantern is, she would like you to know, extremely spooky.
Each Agatha decoration is hand felted from organic wool by our skilled artisans, so yours is genuinely unique. 🧹
The broomstick has been swept, Burt the Bat has been briefed, and the "BOO!" banner has been practised.
Her spooky pumpkin lantern is, she would like you to know, extremely spooky.
Each Agatha decoration is hand felted from organic wool by our skilled artisans, so yours is genuinely unique. 🧹
Text 3The candles are lit, the sweets are by the door, and Agatha the Witch is keeping watch for the trick-or-treaters. 🎃
Hang one, or all four: on her broomstick, with her spooky pumpkin lantern, with Burt the Bat, or with her "BOO!" banner.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Hang one, or all four: on her broomstick, with her spooky pumpkin lantern, with Burt the Bat, or with her "BOO!" banner.
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Text 4Anyone who comes round this Halloween is going to ask where you found her.
Agatha the Witch has that effect: the pointed hat, the tiny felted hands, and whichever companion she has brought along, from Burt the Bat to her spooky pumpkin lantern. 🎃
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Agatha the Witch has that effect: the pointed hat, the tiny felted hands, and whichever companion she has brought along, from Burt the Bat to her spooky pumpkin lantern. 🎃
Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.
Text 5Agatha the Witch, hand felted from organic wool by our skilled artisans. 🎃
On her broomstick, with her spooky lantern, with Burt the Bat, or with her "BOO!" banner.
Hang her by the door to delight the trick-or-treaters.
On her broomstick, with her spooky lantern, with Burt the Bat, or with her "BOO!" banner.
Hang her by the door to delight the trick-or-treaters.
HeadlinesMeet Agatha the Witch
Handmade Halloween Decorations
She Takes Halloween Very Seriously
Ready for the Trick-or-Treaters
The Perfect Halloween Display
Handmade Halloween Decorations
She Takes Halloween Very Seriously
Ready for the Trick-or-Treaters
The Perfect Halloween Display
Linksewheartfelt.co.uk/products/agatha-witch-on-a-broom-decoration
Open in Ads Manager →
How this is read
The 5 texts run as options inside 4 ads (Ad 51, Ad 52, Ad 53, Ad 54). Meta chooses which text each person sees, so the texts never get equal spend, and Reels and Stories show no primary text at all, so text spend adds up to less than the ads' total. Per-text results are a steer, not a verdict: a colder text can look weaker while still doing its job for people who are not ready yet.
Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.