Catalogue ad: the original post with no copy vs the current version with copy
Paused mid-testAd copyThe original All Tiny Animals catalogue ad ran at about 2.2x on cold traffic. Its replacement with primary copy (Ad 20) runs at about 1.7x cold. We do not think the gap is the old post's reactions and comments, because the old ad was already at 2.25x in its first month before it had any. We think it is the copy and the settings.
Ad 101 reuses the original post exactly as it was, with no primary copy. Ad 20 keeps its copy. Same product set and link. Both run in the Evergreen ad set, so Meta decides how much each spends.
£300 spent on each version, or 10 days, whichever comes first. Not before.
Whether the catalogue ad should run with or without primary copy, and whether auto-cropping and the Advantage+ audience setting on Ad 20 are costing conversion.
Return on ad spend, running total
Each day's line is the whole test so far, so it settles as the numbers grow
Spend per day
Shows whether every version is getting its share
Purchases, running total
The count behind the cost per purchase
Click-through rate, running total
The earliest signal: does the ad earn the click
| Version | Spent | Link clicks | CTR | Purchases | Cost per purchase | Purchases per click | ROAS |
|---|---|---|---|---|---|---|---|
| Original post, no copy | £336 | 776 | 1.46% | 10 | £33.63 | 1.29% | 0.89x |
| Current version, with copy | £649 | 1,386 | 1.22% | 43 | £15.10 | 3.10% | 2.26x |
Day-by-day figures
| Day | Original post, no copy spend · clicks · purchases | Current version, with copy spend · clicks · purchases |
|---|---|---|
| 16 Oct | £42.47 · 105 · 1 | £252 · 506 · 17 |
| 17 Oct | £101 · 238 · 5 | £174 · 360 · 11 |
| 18 Oct | £125 · 303 · 1 | £148 · 387 · 6 |
| 19 Oct | £67.12 · 130 · 3 | £74.45 · 133 · 6 |
| 20 Oct | £0 · 0 · 0 | £0 · 0 · 2 |
| 21 Oct | £0 · 0 · 0 | £0 · 0 · 0 |
| 22 Oct | £0 · 0 · 0 | £0 · 0 · 1 |
| 23 Oct | £0 · 0 · 0 | £0 · 0 · 0 |
2 ads in 1 campaign. Figures are each ad's total since the test started, across every text it carries. Open an ad to see the copy it runs.
Copy (5 texts, 1 headline)
A Knitting Sheep for the friend who always has a project on the go, a Gardener Mouse for the one who’s happiest in the garden, and plenty more besides.
Each one is hand felted from organic wool by our skilled artisans and arrives in its own free little house gift box. 🎁
And if the one you bought as a gift ends up staying with you, we quite understand.
It usually starts with a gift.
Then one for your own shelf.
Before long, that one needs a friend.
Each Tiny Animal is hand felted from organic wool by our skilled artisans, giving each one a character of its own. With over 150 to choose from, there’s always room for one more.
Every Tiny Animal is hand felted by our artisans, giving each one a character of its own.
With over 150 to meet, there’s bound to be one that reminds you of someone. ❤️
Cherie gave her mum a Tiny Animal as a gift. Her mum now has a little shelf for her collection and another may soon be on the way.
With over 150 Tiny Animals to choose from, there’s plenty to fall for. Each is hand felted by our skilled artisans and arrives in its own little house gift box. ❤️
There are over 150 to choose from, each hand felted from organic wool by our skilled artisans, making every little character truly unique.
We can send your choice straight to their door, with no invoice or prices in the gift box.
Copy
Ad 101 is built and paused. It starts when it is switched on.
Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.